25 Sep
|
adsagenz
|
Ottawa
Department: SEOEmployment Type: Full-TimeWorking Hours: Monday–Friday, 8:30 AM–5:30 PM ESTExperience Required: Minimum 3–5 YearsAbout the RoleWe are looking for an experienced SEO Implementation Specialist to join our SEO team and take ownership of the hands‐on execution of SEO strategies across multiple client accounts.This is not an entry‐level SEO position. We are looking for someone with a minimum of 3–5 years of practical SEO experience who understands both SEO strategy and how to properly implement it.The successful candidate must be comfortable working independently, communicating in professional English, reviewing SEO data, identifying issues, and turning strategy into implementation.You will work during 8:30 AM–5:30 PM EST, Monday through Friday, alongside our North American team.Key ResponsibilitiesKeyword Strategy & ImplementationConduct keyword research based on services, locations, competition, search volume, and search intentBuild and implement keyword strategies across client websitesMap primary and secondary keywords to appropriate website pagesOptimize service pages, location pages, blogs, and other website contentImplement page titles, meta descriptions, headings, image alt tags, URLs, and internal linksIdentify keyword cannibalization and overlapping pagesMonitor keyword rankings and adjust implementation based on performanceIdentify new keyword and content opportunities from ranking dataBlog & Content SEOResearch SEO‐focused blog topics and keyword opportunitiesDevelop blog strategies based on search intent and client objectivesProvide keyword and optimization direction to content writersReview blogs for proper keyword implementation before and after publicationImplement internal links between blogs, service pages, and relevant website contentMonitor blog rankings and organic performanceReview and optimize older content that is underperformingIdentify content that should be updated, consolidated, redirected, or expandedDirectory & Citation SubmissionsResearch relevant local, industry, and niche directoriesComplete and manage directory and citation submissionsMaintain accurate and consistent NAP informationIdentify incorrect, duplicate, or outdated listingsTrack submissions and confirm listings are properly publishedIdentify additional citation and authority‐building opportunitiesGoogle Business Profile ManagementSet up, optimize,
and maintain Google Business ProfilesManage business information, categories, services, descriptions, hours, and website linksMonitor local rankings and Google Maps visibilityMaintain consistency between Google Business Profiles, directories, and client websitesIdentify verification, suspension, duplicate listing, and profile‐related issuesMonitor profile performance and recommend optimization opportunitiesSitemap, Indexing & Search ConsoleMonitor Google Search Console across assigned accountsReview sitemap health and ensure important pages are included correctlyIdentify indexing and crawling issuesSubmit new and updated pages for indexing where appropriateInvestigate pages that are crawled or discovered but not indexedIdentify pages that should or should not appear in GoogleMonitor indexing after website changesIdentify duplicate, redirected, outdated, or unnecessary URLsEnsure significant service, location, and content pages remain indexedRankings & SEO Performance MonitoringRegularly monitor keyword rankings across client accountsTrack organic traffic, impressions, clicks, conversions, and visibilityReview Google Search Console, GA4, and SEO platform dataIdentify significant ranking gains and declinesInvestigate unexpected changes in traffic or rankingsIdentify which keywords and pages are contributing to growthMonitor competitor movement and search visibilityUse performance data to determine what should be prioritized nextProactively flag accounts that are underperformingTags & On‐Page SEOImplement and review title tags and meta descriptionsOptimize heading structuresImplement image alt tagsReview canonical and indexing tagsMaintain internal linkingIdentify broken links and incorrect redirectsVerify analytics and tracking implementationReview basic schema implementation where appropriateEnsure SEO plugins such as Rank Math or Yoast are configured correctlyWebsite Functionality & Quality ControlEnsure pages are functioning correctly after SEO changesCheck forms, buttons, links,
and important conversion actionsReview mobile functionalityConfirm new pages and blogs are published correctlyIdentify broken pages and linksEnsure important pages have not accidentally been removed or noindexedVerify redirects are functioning correctlyIdentify website changes that could negatively affect SEO performanceConduct quality assurance before marking implementation work as completeRequired Experience & SkillsCandidates should have:Minimum 3–5 years of hands‐on SEO experienceStrong spoken and written English communication skillsAbility to communicate professionally with team members and managementStrong keyword research and keyword mapping experienceExperience implementing SEO strategies across real client websitesExperience with service‐page, location‐page, and blog SEOExperience with directory and citation submissionsStrong understanding of Google Business Profile and local SEOExperience managing indexing and sitemap issuesStrong understanding of Google Search ConsoleAbility to analyze keyword rankings and organic performance dataWorking knowledge of Google Analytics 4Hands‐on WordPress experienceExperience with tools such as SEMrush and/or AhrefsStrong organizational and quality‐control skillsAbility to independently identify problems and recommend solutionsExperience managing SEO implementation across multiple client accountsWorking Hours & AvailabilityThis is a full‐time position working Monday through Friday, 8:30 AM–5:30 PM EST.Candidates must be available and actively working during these hours. Because the position involves regular collaboration with our SEO, management, content, and other teams, strong English communication and availability during EST business hours are required.What Success Looks LikeWe are looking for someone who doesn't simply complete an SEO checklist.You should be able to understand:What are we trying to rank for? Why are we targeting those keywords? Are the right pages ranking? Is Google properly indexing our content? What does the data tell us? What is holding the account back? What should we implement next?Your responsibility is to help move each account through:Strategy → Implementation → Indexing → Monitoring → Optimization → GrowthThe right person will be proactive, detail‐oriented, data‐driven, and capable of taking ownership of SEO implementation from start to finish.
📌 Seo Implementation Specialist (Ottawa)
🏢 adsagenz
📍 Ottawa