Location: Montreal, QuebecOur client is a health and wellness platform built on expert human judgment rather than generic AI. The app pairs members with guides created by leading experts across neuroscience, nutrition, longevity, and human performance, turning decades of specialized knowledge into personalized, everyday guidance.For members, the product delivers clarity and confidence in the health decisions that matter most. For the experts behind it, it is a way to scale their life's work while retaining ownership of what they have built.This role owns acquisition end to end — from the first ad click through install, signup, and activation. You will run paid, email, and unconventional growth tactics, write the copy yourself, build the landing pages yourself, and hold a disciplined testing and measurement bar in a privacy-first attribution world. The outside acquisition work comes in house and becomes yours to own.This is an on-site role in Old Montreal. It is not a fit if you need work from home, if you lean on multi-touch attribution tools to tell the story, or if you would rather present a dashboard than read the data yourself.You will:Own acquisition across paid media, email, and guerrilla tactics, from click through to activationWrite the copy for ads, emails, and landing pages,



and build the paid landing pages yourselfDesign creative tests that change one variable at a time and run to a real sample sizeTrack and drive down cost per install, signup, and activation inside a privacy-first measurement setupOwn App Store optimizationWork with product on the install-to-activation handoffSet monthly activated-user targets and hit them at an agreed payback periodMust Have Skills:A track record owning consumer product acquisition across paid and organic channels, with the numbers to show for itHands-on across paid media, email, and lower-cost growth tactics — not only a single-channel specialistStrong copywriter across ads, email, and landing pagesFluent in Meta and comparable ad platformsWorking knowledge of server-side attribution and conversion APIsAble to speak plainly about what the data can and cannot tell youBased in Greater Montreal and able to work on site in Old MontrealNice to Have Skills:Experience marketing habit-forming consumer products in health, wellness, fitness, or learningComfortable building and shipping landing pages without waiting on engineeringA background that blends performance marketing with brand and content — able to create original copy and visual direction when needed

📌 Growth Marketing Lead (Montreal)
🏢 GuruLink
📍 Montreal