Job Description: Associate Creative Director (PR & Creative)JOB SUMMARYAs an Associate Creative Director, you will play a key role in shaping the strategic narratives, ideas, and cultural relevance of our work across clients and new business pitches.Reporting to the Creative Director, this is a copy-first, narrative-led role - focused on translating insights into compelling storylines, campaign platforms, and PR-driven ideas that can travel across content, community, and coverage. Visual language is a key component too, but secondary to messaging.You will lead the development of press-worthy, culturally tapped-in concepts, ensuring every idea is grounded in insight, built to earn attention, and designed to resonate in today's media landscape.This is not a design-first role. It's a narrative-first role - where the strength of the idea lives in the story before the aesthetic.JOB RESPONSIBILITIESCreative Development (Clients & New Business)Reporting to the Creative Director, you will collaborate with Strategy, Accounts, and Creative teams to develop bold, insight-driven ideas across existing clients and new business pitches.Translate briefs into compelling creative territories, narratives, and campaign platformsDevelop PR-led ideas designed to generate coverage, conversation, and cultural relevanceLead and contribute to brainstorming sessions with trend-driven, culturally tapped-in thinkingShape ideas across multiple touchpoints, including:PR moments & stuntsInfluencer campaignsMailers & unboxing experiencesOOH & experiential activationsSocial-first contentEnsure all ideas are strategically grounded, creatively strong, and executionally feasibleNarrative & Concept DevelopmentOwn the development of narratives that anchor campaigns and creative platformsCraft press angles, headlines,



and hooks that make ideas easy to amplify across media and socialBuild language systems and campaign territories that scale across channelsPartner closely with Strategy to translate insights into clear, ownable storytellingCollaboration & Team IntegrationWork cross-functionally with Accounts and Strategy to align creative with client needs and timelinesAct as a key creative partner on accounts, helping elevate the quality of thinking and executionProvide guidance and feedback to junior creatives and team membersContribute to a collaborative, ideas-first culture across the agencyNew Business & Pitch DevelopmentPlay a role in shaping pitch narratives and creative conceptsDevelop clear, compelling, and sellable ideas that differentiate the agencyContribute to building high-impact presentations and decksHelp translate creative thinking into client-ready storytelling that drives winsKEY PERFORMANCE INDICATORS (KPIs)Creative impact: Quality and originality of ideas across client work and pitchesNarrative strength: Ability to develop clear, compelling, and ownable storytellingCultural relevance: Ideas that tap into trends, behaviours, and conversationsPR impact: Strength of concepts to generate earned media and social tractionTeam contribution: Collaboration, and elevation of creative outputREQUIREMENTSEDUCATIONDegree in Marketing, Communications, Design, or a related field.EXPERIENCE5-6+ years of experience in an agency, PR or brand-side creative roleExperience across PR, social, and integrated campaignsProven ability to develop insight-driven, culturally relevant ideasExperience in beauty, wellness, food or lifestyle brands is an assetStrong portfolio showcasing campaign thinking across multiple touchpointsSKILLSThis is a bilingual role,



ideating campaigns that must resonate across French Canada, English Canada and at times, the US market.Exceptional copywriting and storytelling ability - able to turn insights into sharp, compelling narrativesStrong understanding of PR-driven creativity and earned-first thinkingDeep cultural awareness - chronically online, with a strong point of view on trends and audience behaviourAbility to develop big ideas through narrative first, then translate into executionStrong collaboration skills - able to work seamlessly with Strategy, Accounts, and DesignConfident presenter with the ability to sell ideas through narrative clarity and convictionComfortable operating in a rapid-paced, high-expectation environmentYou are both strategic and culturally fluent - equally comfortable building a campaign platform as you are spotting what's trending and turning it into something ownable.Sip Into Success: Our Blended Perks & BenefitsAwesomeLeadership:We'reallaboutcollaboration,creativity,andrespect.Ourvaluesincludeplayingnice,brewingbigandbeingdependable.Health&Wellness:Full-timepermanentemployeesgetmedical,vision,anddentalbenefitsafterthreemonths.ProfitSharing:EligibleforMerit+Bonusesafter1year.FlexibleWorkweek:Enjoyflexhourswithhybridoptions.HolidayChill:WeclosedownforapaidbreakduringChristmas(subjecttochange).WellnessPerks:PremiumCalmappsubscriptionandaccesstoPerkopolis.WorkfromAnywhere:Afterayearwithus,workfromwhereveryouwantforupto3weeks!EQUALOPPORTUNITY1Milk2Sugarsisanequalopportunityemployer.Wecelebratediversityandarecommittedtocreatinginanclusiveenvironmentforallemployees. Allqualifiedapplicantswillreceiveconsiderationwithoutregardtorace,colour,religion,gender,genderidentityorexpression,sexualorientation,nationalorigin,genetics,disability,age,orveteranstatus.As part of our recruitment process, AI tools may be used to summarize interview discussions.

📌 Associate Creative Director (Pr & Creative) (Montreal)
🏢 1Milk2Sugars
📍 Montreal