Elevate your career at Fresh Tracks Canada as a Senior Lifecycle Marketing Specialist. This role emphasizes email production and lifecycle marketing using Marketo to enhance custom travel planning.As a senior contributor, you will manage email campaigns, maintain platform operations in Marketo, and develop engaging webinars and Energetic Chat features. Your mastery of campaign strategies and attention to detail will be critical to achieving zero defects and driving customer interaction.Key Responsibilities:Execute and monitor email marketing campaigns on MarketoEnsure the Marketo platform is functioning optimallyBuild comprehensive webinar programs from scratchImplement AI for improved marketing productivityAnalyze results and suggest improvementsRequirements:3-5 years experience in lifecycle marketing or emailExtensive Marketo campaign building experienceUnderstanding of the integration with SalesforceHTML and CSS proficiency for email formattingEffective multitasking and deadline management skillsBring your skills in email marketing and campaign building to the team at Fresh Tracks Canada, enhancing the travel experience for clients.