Senior Director, Product & Customer Marketing

Level: M5
Location: CAD or US | Eastern or Pacific Timezone
Reports To: Michael Scott | Chief Marketing Officer
Department: Marketing
Type: Permanent | Full-Time
Vacancy Status: This is an active, approved role and we are currently hiring for this position.

About Solink

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.

Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 35,000 locations across 60+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Quick 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!

About The Role

Solink is looking for a (head of) Senior Director, Product Marketing and Customer Marketing to create category leadership and sharpen our positioning - accelerating adoption, differentiation,



and revenue across our key products. This is a newly unified leadership role, bringing Product Marketing and Customer Marketing together so the story we tell to prospects and the story we tell to existing customers reinforce each other.

You’ll own positioning and messaging, lead go-to-market strategy for major launches, run competitive intelligence and win/loss, scale sales enablement, and stand up an Analyst Relations (AR) program - while also owning how we market to and grow our existing customer base through advocacy, references, and expansion programs.

This is a senior, executive-facing role for someone who can define a category, arm a sales team to win, and build a team and function from a strong existing base of product marketers.

What You’ll Be Doing

Positioning & Messaging

- Own product positioning, messaging, and narrative across Solink’s platform and key products and industries we serve.

- Develop and defend a category point of view that differentiates Solink from adjacent and competing solutions.

- Test and refine messaging with customers, prospects, and sales to ensure it resonates and converts.

GTM Strategy

- Lead go-to-market strategy and execution for major feature and product launches, partnering with Product, Demand Gen, Sales, and Customer Success.

- Build launch playbooks and processes that scale across a growing product portfolio.

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📌 Senior Director, Product & Customer Marketing (Ottawa)
🏢 Solink
📍 Ottawa