Content Marketing Specialist, AI-NativeCloudcure | Remote | Full-timeAbout CloudcureCloudcure is a healthcare technology company improving access to care through digital-first medicine. We combine clinical expertise, data and technology to deliver patient-centered outcomes at scale, with a focus on weight management and preventative care.We build with AI rather than around it. Our marketing stack, analytics platform and internal tooling are largely built in-house using AI-assisted workflows. We are looking for a marketer who works the same way.The role in one paragraphThis is a content and growth role for someone who works natively in AI. You will write the copy, generate the visuals, build the landing pages, and structure everything for search and for AI answer engines. We are not looking for someone who uses AI to draft faster. We are looking for someone who has rebuilt how they work around these tools, has strong opinions about which ones to use where, and has the taste to know when the output is good and when it needs a human hand.What you will ownAI-generated creative and mediaProduce realistic, on-brand imagery and video for landing pages, ads and social using current generative toolsKnow the difference between AI output that reads as AI-made and output that does not, and consistently deliver the second kindBuild and maintain a visual system so everything we publish looks like it came from the same companyDevelop ad creative for paid campaigns across Google and MetaLanding pages, end to endTake a product, campaign or audience and produce a complete landing page: copy, structure, visual direction,



conversion flowUse AI page generation tools to build and iterate, then refine by hand where it mattersApply a real CRO lens: hierarchy, above-the-fold clarity, objection handling, CTA placement, mobile flowTest and iterate. A page that ships is a hypothesis, not a finished deliverableSEO and AI searchOwn organic strategy: keyword research, on-page, content structure, technical recommendationsOptimize for AI-driven search as a first-class channel, not an afterthought. Google AI overviews, ChatGPT, Perplexity, GeminiStructure content for featured snippets, FAQs, entity and semantic searchMonitor and report using Search Console, GA4, and Ahrefs or SEMrushContent and editorialWrite blog and site content that ranks, reads well, and convertsTurn clinical and product concepts into explicit language a patient understandsKeep everything medically accurate, compliant and on-brand. Work with our clinical team to validate claimsFind the content gaps and bring us the opportunities, do not wait to be assigned topicsGovernanceMaintain consistency of voice and quality across everything publishedFollow healthcare marketing rules. Regulated advertising is the constraint we work inside,



not a box we check afterwardThe kind of person this is forYou should recognize yourself in most of this:You have a favorite model for copy, a different one for images, and an opinion about whyYou have built landing pages with AI page builders or by prompting code, and you know when to stop prompting and start editingYou have a real eye. You can look at a page and say what is wrong with it before you can explain whyYour portfolio is live URLs, not decks about strategyYou are comfortable being the only marketer in the room and figuring it outYou are curious about tools that did not exist last quarter, and you actually try themThis is not the role for someone who wants a content calendar handed to them, or who needs a designer and a developer in the loop before anything can go live.Requirements3+ years in content marketing, SEO or growth marketing, with work you can point toDemonstrated fluency with AI tools for copy, imagery and page generation. Show us what you have builtStrong on-page SEO and search intent fundamentalsExcellent written English and sharp self-editingComfortable in a CMS such as WordPress, and unbothered by touching HTML or CSS when neededAble to work cross-functionally with product, engineering and clinical teamsNice to haveHealthcare, wellness, telehealth or another regulated industryPaid social and search creative experienceCRO and experimentation background, including A/B testingVideo generation and editingStartup or early-stage experience where you owned a channel outright

📌 Content Marketing Specialist (Remote In Canada) (Ottawa)
🏢 CloudCure
📍 Ottawa