Macdonald Search Group is partnering with a B.C. food manufacturer, distributor & protein supplier serving B.C.’s retail industry, and we’re looking for a dynamic

Sales Manager

to lead the next phase of growth. The ideal candidate is an experienced CPG sales leader with a strong understanding of consumer products and understands the complexities of bringing products to market through multiple retail channels. You are skilled in both strategy and execution, you communicate well, you are passionate about mentoring sales teams and you leverage data to inform business decisions and strategy. In the role, you will lead the retail sales team, and establish transparent priorities and standards of execution. You will own and execute the retail sales strategy across butcher shops, regional and national accounts. You will also translate company objectives into annual sales plans and will lead or support relationships with key customers. More About The Role

You analyze opportunities beyond revenue, recommending the right commercial, operational, and strategic path forward.



You will represent the company with credibility across independent retailers, national accounts, distributors, brokers, and internal leadership. You communicate clearly, drive accountability, identify risks early, and secure alignment before customer commitments. What You’ll Bring

4–6+ years of progressive experience in Food / CPG / Meat 3+ years of formal people leadership experience Excellent communication and relationship-building skills Passion for coaching, mentoring & developing sales teams Data-driven approach to decision-making and commercial strategy Protein experience is a major bonus! What’s In It For You?

$120K–$160K base + bonus tied to gross margin growth HCSA RRSP matching Opportunity to play a key role in the continued growth of an established B.C. food business This is a high-impact leadership role for someone who wants to influence strategy, build a strong sales culture, and make a measurable difference.

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📌 Sales Manager (Retail) (Winnipeg)
🏢 MacDonald Search Group
📍 Winnipeg