## Buyer, DigitalApply: Toronto: Full time: Posted 2 Days Ago: R **Job Description:**Our mission is to *Drive Business Performance.*We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.The Digital Buyer supports clients in delivering best in class programmatic and direct digital media strategies with a focus on OLV, display, and direct sponsorship solutions. Under the guidance of the Digital Media Manager, the Digital Buyer manages programmatic, online video, and direct media buying for major clients plus supporting other teams as necessary. The role includes tactical execution and strategic optimization of campaigns across DSPs, ad servers, and direct partnerships throughout the year. The Digital Buyer will execute campaigns from end to end, including strategy, execution, optimization, reporting and billing,



with solid emphasis on campaign-level insights and strategic recommendations.* Work with direct vendors and internal programmatic team to execute digital campaign strategies, analyze campaigns performance, and perform optimizations* Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment* Execute programmatic, OLV, display, and direct sponsorship campaign strategies using DSP platforms and ad serving technologies* Analyze campaign performance across programmatic channels, derive actionable insights from data, and make strategic recommendations grounded in how media works and audience behavior* Provide accountability for pacing, budget management, and delivery against agreed-upon KPIs and impression targets* Demonstrate strong working knowledge of ad serving platforms, DSPs, and viewability/verification frameworks (VVF) to identify and resolve trafficking, measurement, and optimization opportunities* Providing regular input of ideas for best practices and adoption of new features or processes* Create performance reports with clear data analysis, actionable recommendations, and detailed insights on campaign learnings and optimization opportunities* Proactively find new ways to build the client’s business and grow the

📌 Buyer, Digital (Toronto)
🏢 Dentsu Aegis Network
📍 Toronto