SickKids Foundation, with over 50 years of philanthropic impact is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better. We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving cutting-edge and sustainable fundraising, and disrupting the market through data and technology. SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here. We're committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Manager, Digital Acquisition. Description of the Position The Manager, Digital Acquisition, is responsible for developing, managing and executing campaigns and always-on programs to support lead generation, donor acquisition and revenue goals.



Although the primary focus of the role will be the management of digital channels (social platforms and email marketing), this role will also be responsible for early onboarding of donors into their donor journey and oversight of the Telemarketing channel. Key Responsibilities You will: Support the Associate Director, Acquisition Marketing Collaborate with external and internal media and creative agencies and partners to develop and manage digital acquisition campaigns Oversee media agency to ensure optimal digital performance across all platforms (hold agency accountable to results, learn and apply industry best practices and current digital trends, encourage innovation, ensure sharing of knowledge and insights across agency and internal marketing teams) Develop and test new acquisition strategies inclusive of A/B testing Collaborate with creative agencies to develop thoughtful and impactful creative assets across all portfolio channels (EM, Digital, TM/SMS) Partner with internal Brand team and Patient Ambassador team to coordinate approvals, input and consent related to brand governance and patient image and story use. Prepare comprehensive marketing briefs and in-depth post reports Develop and manage revenue and expense forecasts (including identifying shortfalls and approaches to overcome them) Manage budgets and invoices related to portfolio, ensuring accuracy and efficient spends Generate reports, track and analyze acquisition performance Manage day-to-day relationships across internal stakeholders and external partners Stay on top of best practices, emerging trends and making recommendations of intentional innovation Support internal stakeholders on

📌 Manager, Digital Acquisition (Toronto)
🏢 SickKids Foundation
📍 Toronto