Lead impactful paid social media strategies as an Expert Paid Social Specialist for a prestigious B2B SaaS company. Focus on campaign performance and conversion optimization while working closely with the Demand Generation team.

In this hands-on freelance role, you'll manage and optimize campaigns primarily on LinkedIn and Meta/Facebook, with potential expansion into Reddit. This position emphasizes both execution and strategic input to ensure effective demand generation across the customer journey, leveraging analytics for continuous improvement.

Key Responsibilities: • Manage paid social campaigns on LinkedIn and Meta platforms • Oversee budgets, performance pacing,



and bid optimization • Launch campaigns with creative and copy from internal sources • Optimize audience targeting, placements, and ad creatives • Collaborate with Demand Generation for improved pipeline results

Requirements: • Strong experience in B2B SaaS paid social campaigns • Expertise in LinkedIn Ads and Meta Ads management • Proven experience with large paid media budgets • Detailed understanding of B2B demand generation • Robust independent working and communication skills

Leverage your paid social expertise to enhance campaign success and impact for a B2B SaaS leader.

📌 Expert Paid Social SpecialistB SaaS (Winnipeg)
🏢 Socket.dev
📍 Winnipeg