Join Poka as the Lead Marketing Performance Manager, driving analytics and ensuring effective reporting in an innovative hybrid work environment.This role requires a strong background in marketing analytics, spanning 4–6 years, preferably within B2B SaaS. You'll take ownership of funnel performance metrics and apply your expertise in HubSpot and Supermetrics to enhance our marketing efforts. Your insights will help improve decision-making across teams.Key Responsibilities:Manage funnel reporting and present explicit insightsCreate and maintain impactful dashboards in HubSpotEstablish a detailed marketing attribution modelAnalyze paid media metrics and budget strategiesImplement AI-driven automation to optimize analyticsRequirements:4–6 years in marketing analytics or operationsExpertise in using HubSpot beyond basic reportingExperience with cross-channel data connectorsProven experience in creating and managing attribution modelsFamiliarity with LinkedIn Ads and Google Ads analyticsUtilize your skills to elevate marketing performance and foster data-driven decision-making processes at Poka.

📌 Lead Marketing Performance Manager (Montreal)
🏢 Poka
📍 Montreal