The OpportunityDash Social is looking for a Performance Marketing Manager to run our paid media programs day-to-day. This is a hands-on role: you will build, launch, and optimize campaigns across Google, LinkedIn, Meta, Bing, and other emerging channels, and own the performance of those channels against demo and pipeline targets.You will work directly with the Director of Performance Marketing to execute our paid strategy, and partner with Brand, Content, and Product Marketing to bring the right message to the right audience at the right stage. You will spend most of your time in the ad platforms - structuring campaigns, testing creative and copy, pacing budgets, and digging into performance data to find the next win.You will be measured on cost per demo and pipeline generated, not clicks.Qualifications3-5 years of hands-on, in-platform B2B paid media experience - you have personally built and managed campaigns in Google Ads and LinkedIn Campaign ManagerExperience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL, cost-per-demo, or pipeline targetsWorking knowledge of conversion tracking: Google Tag Manager, UTM discipline, offline conversion imports, and pixel/CAPI setup - you can spot when tracking is brokenComfortable in HubSpot (or a similar marketing automation platform) for campaign reporting and lead-flow troubleshootingExperience running structured creative, copy, and landing page tests - and killing losers fastData-first mindset: you can pull your own reports, extract actionable insights,



and make confident optimization decisionsClear written and verbal communicator - you can explain what happened, why, and what you are doing about itResponsibilitiesCampaign ManagementBuild, launch, and manage paid campaigns across Google, LinkedIn, Meta, Bing, and emerging channelsPace budgets daily and weekly, and optimize bids, audiences, and keywords against cost-per-demo and pipeline goalsMaintain campaign hygiene: negative keyword lists, audience exclusions, account structure, and naming conventionsEnsure campaigns are aligned to our ICP, buying stages, and revenue impactCreative and Landing Page TestingRun a continuous testing program across ad creative, copy, formats, and landing pagesPartner with Brand and Content to brief and iterate on ad creative that convertsMonitor creative fatigue and refresh ads before performance decayTracking and ReportingMaintain tracking hygiene across platforms: UTMs, conversion events, and CRM lead flowDeliver transparent weekly and monthly reporting on spend, demos, and pipeline by channel and campaignFlag tracking or data-quality issues early and work with the Director and RevOps to resolve themExperimentationPropose and run tests on new audiences, ad formats,



and channelsBring a point of view: come to the table with hypotheses backed by data, and scale what worksAdditional InformationDash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing great work. It's the people at Dash that propel us forward.We believe that great ideas come from different places. We're proud of the team we've built so far and are always looking for people who bring new ideas, experiences, and dedication as we continue to grow. If you are collaborative, thoughtful, eager to learn and grow, and are a hard worker, you'll fit right in here.Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.Employee BenefitsAt Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:Vacation, personal days and sick timeRRSP/401k matchingAnnual mental health benefitQuarterly wellness benefitDonation matching programParental leave top-up planWork-from-home benefitFlexible working hours and locationDepartmental and team-wide bonding activities

📌 Performance Marketing Manager (Ottawa)
🏢 Dash Social
📍 Ottawa