Elevate customer experiences as Senior Manager CRM at Groupe Dynamite, Montréal. Oversee evolving CRM channels and enhance customer retention strategies.In this pivotal role, you will spearhead the CRM strategy and long-term roadmap for engaging consumers through email, SMS, and app push channels. Your leadership will focus on advanced personalization, engaging customers effectively while managing a talented team and driving measurable results. Collaboration with stakeholders is key to unlocking the potential of CRM initiatives.Key Responsibilities:Create and direct comprehensive CRM strategy and budgetOversee A/B testing to refine customer engagement effortsBuild solid processes for CRM governanceAnalyze performance data with tools like Google Analytics 4Partner with teams to align on priorities and solve challengesRequirements:Bachelor's degree in Marketing, Business, or relevant field8+ years in CRM or lifecycle marketing4+ years of management experience in a related roleExperience with relevant CRM platformsBilingual in French and EnglishDrive customer engagement through innovative CRM strategies in the fashion industry.

📌 Groupe Dynamite Crm Strategy Leader (Mount Royal)
🏢 Groupe Dynamite
📍 Mount Royal