End-to-End Flow DesignDesign and evolve user flows across the full product lifecycle, including onboarding, funding, withdrawals, dashboard, gifting, public site, and student experiencesTranslate business requirements and product goals into clear, intuitive user journeys and interaction modelsIdentify friction points and opportunities to improve conversion, usability, and engagementPrototype Development & Research SupportCreate low- and high-fidelity prototypes (primarily in Figma) to support user testing and concept validationPartner closely with UX Research to design experiments, usability tests, and A/B testsIterate designs rapidly based on user feedback, insights, and analyticsFigma & Design System OwnershipBuild and maintain scalable design components, libraries, and reusable patterns within FigmaLeverage tools such as Figma Make / AI-assisted design to accelerate ideation and prototypingEnsure consistency across public and authenticated experiences through strong design system adherenceCross-Functional CollaborationWork closely with Digital Product Managers, engineers, and researchers to deliver high-impact experiencesParticipate in design reviews, sprint planning,



and cross-functional discussions to align on priorities and constraintsCommunicate design rationale clearly to stakeholders and senior leadershipPublic & Authenticated Experience SupportContribute to public site experiences and authenticated application flowsEnsure cohesive UX across acquisition, onboarding, and in-product experiencesBalance customer needs, technical constraints, and business goals when designing solutionsInnovation & Concept ExplorationDevelop cutting-edge concepts and new product ideas through rapid prototyping and experimentationExplore emerging UX patterns, AI-assisted design approaches, and new interaction paradigmsSupport early-stage initiatives and strategic product betsEmail & Lifecycle Experience DesignDesign user journeys and flows for lifecycle communications (e.G., onboarding reminders, nudges, re-engagement)Draft and refine email copy in collaboration with product and marketing teams to ensure clarity, tone, and effectivenessValidate messaging through testing and research where applicableContinuous Improvement & MeasurementPartner with Product and Research to measure the impact of design changes (conversion, drop-off, satisfaction)Use data and insights to continuously refine and improve user experiences

📌 Sr. Design Lead (Toronto)
🏢 Embark
📍 Toronto