Mission of this RoleThe mission of the GEO Strategist is to design and lead AI Visibility strategies that drive measurable business growth through the investment into GEO channels such as on-site content, Reddit, YouTube, Linkedin, Earned Media & Technical SEO. This role combines deep analytical thinking with the ability to communicate complex ideas clearly — partnering across teams and clients to turn performance data into actionable strategy.Mission of this RoleThe mission of the GEO Strategist is to design and lead AI Visibility strategies that drive measurable business growth through the investment into GEO channels such as on-site content, Reddit, YouTube, Linkedin, Earned Media & Technical SEO. This role combines deep analytical thinking with the ability to communicate complex ideas clearly — partnering across teams and clients to turn performance data into actionable strategy.Key ResponsibilitiesDevelop and execute comprehensive, data-driven GEO strategies aligned with client objectives and performance goalsAnalyze LLM analytics, audience insights, funnel data, and industry trends to uncover strategic opportunities for GEO growthLead collaborative planning sessions with SEO, Creative, and Operational teams to ensure content programs operate as cohesive systemsConduct recurring GEO audits, identifying growth gaps and recommending improvementsBuild scalable frameworks and documentation to standardize strategy execution across accountsPresent strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authorityMentor junior strategists by modeling analytical depth, structured thinking,



and professional communicationMaintain alignment between content initiatives and larger digital marketing and business KPIsYou Might Be a Fit If You..Are energized by solving complex problems through data and transparent frameworksValue both autonomy and structured collaboration. You're comfortable leading your own work while integrating effectively within cross-functional teamsEnjoy communicating insights backed by evidence and logic, helping others understand the "why" behind each strategyThrive in environments that balance creative thinking with analytical precisionPrefer clarity, process, and repeatable systems over guesswork or improvisationTake pride in refining strategies through iteration and measurementRequired Experience5+ years in digital or content strategy, editorial planning, SEO, or RedditProven success developing digital marketing programs that achieve measurable business outcomesAdvanced analytical and reporting skills (e.G., Profound (or SEMRushAI, Peec, Athena, etc) Google Analytics, Google Search Console, Ahrefs, HubSpot)Experience managing content ecosystems and coordinating across teamsExceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendationsClear written and verbal communication — able to translate complex insights into clear, persuasive narrativesMetrics / KPIsAchievement rate of content-related KPIsGrowth in qualified traffic and conversions tied to content initiativesStrategic deliverables delivered on time and to specClient satisfaction with clarity and usefulness of strategyEfficiency gains through improved systems and documentationCompensationBase salary $70k-80k CAD depending on experience and locationVariable compensation: team performance bonus and company-wide profit-sharing

📌 Geo Strategist (Ottawa)
🏢 Foundation Marketing
📍 Ottawa