Application deadlineOctober 1, 2026 at 12:00PM ETJoin the EDC Team!At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade.PositionSr. CX and Market Insights ManagerEmployment TypePermanentCompensation DetailsCustomer Experience 18: Salaries typically range from $96,557 to $128,743 annually, based on qualifications and experiences, plus a performance-based incentiveInternal Employees, please consult the ServiceNow article entitled Internal movements - what you need to know.About EDCAt Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.Why Join EDC?Comprehensive Benefits: EDC offers a competitive compensation & benefits package, work-life balance, & the opportunity to help make Canada and the world better through tradeWork-Life Balance: EDC offers a competitive compensation package & work-life balance. We have hybrid work options, 3 to 4 weeks paid vacation, a corporate closure period, summer early Friday's & no meeting FridaysProfessional Development: Take advantage of our continuous learning opportunities, including training programs, workshops and language trainingInclusive Culture: Be part of a diverse and inclusive workplace that champions employment equity & values diversity of ideas, strengths, & backgrounds to succeedWellness Programs: Access to wellness initiatives, mental health support, and fitness programs to keep you healthy and happyCommunity Engagement: Participate in volunteer opportunities and give back to the community through our various social responsibility programsTeam OverviewThe Customer Experience Centre of Excellence (CX COE) at EDC advances exporter success by ensuring customer and market insight is foundational to enterprise strategy, service design, and continuous improvement. The CX COE integrates research, analytics, and experience design to create a disciplined, customer centred approach to decision making across the organization.Reporting to the Manager, CX and Market Insights, the Sr. CX and Market Insights Manager is a senior individual contributor who strengthens EDC's quantitative customer and market research capabilities and partners closely with the Manager, CX and Market Insights and the CX Principal, Insights & Strategy to ensure insights inform strategic priorities, investment decisions, and value delivery across the organization.The Sr. CX and Market Insights Manager will lead and support the delivery of key quantitative research initiatives across multiple customer experience touchpoints, including flagship surveys, customer measurement programs, market research studies, journey mapping, modeling programs and marketing research studies. The role requires deep expertise in quantitative research methods, research instrument design, sampling, data quality, statistical analysis, modeling techniques and insight storytelling.Defined as an exceptional analytical thinker and communicator, the successful candidate will leverage primary data, secondary data, behavioural indicators, operational data, and advanced analytical techniques to inform EDC strategy, influence communications, program development, answer critical business questions, identify drivers of customer experience, and surface opportunities to improve the exporter experience.Through effective relationship building, the role is expected to understand business goals, translate them into testable research hypotheses, and clearly communicate what the analysis means for senior stakeholders and decision makers. A strong drive for methodological rigor, data integrity, quality, and cross functional collaboration is essential.What you will be doingResearch Strategy & PrioritizationShape and prioritize the quantitative research agenda in partnership with CX, Economics, Strategy, Portfolio, and other business teams, aligning investments with enterprise priorities and decision-making needsLead the evolution of customer and market measurement frameworks, including Brand Health, the Trade Confidence Index, NPS, and other survey-based metricsIdentify opportunities to strengthen research portfolios, measurement approaches, and analytical capabilities to improve enterprise relevance and business impactBuild market sizing, segmentation,



and chance analyses that inform strategy, economics, portfolio governance, and investment decisionsResearch Design & ExecutionLead the end-to-end delivery of complex quantitative customer and market research initiatives across multiple channels, ensuring research questions, designs, samples, instruments, and analytical methods are fit for purposeProgram, test, and deploy surveys using the Qualtrics Experience Management Platform, with rigorous quality assurance and adherence to research and data-quality standardsDevelop analytical plans and apply advanced statistical techniques—including significance testing, correlation, regression, segmentation, factor analysis, predictive propensity modelling, integrated modelling, choice modelling, journey or pathway analysis, weighting, and driver analysis—to strengthen the credibility and usefulness of findingsAnalyze quantitative survey data using SPSS and complementary tools to identify trends, segments, drivers, relationships, and opportunities aligned with business and marketing objectivesOptimize survey design, sampling approaches, metrics, analytical methods, and the integration of research and operational data to improve consistency, statistical validity, and insight qualityProvide methodological direction and quality oversight to external research suppliers, ensuring deliverables meet EDC's standards and business needsAnalysis, Insights Reporting & StorytellingIntegrate primary research with secondary research, operational data, and external market intelligence to create holistic views of customers, markets, and emerging opportunitiesInterpret complex datasets, distinguish meaningful patterns from noise, and translate statistical findings into clear, decision-ready narratives and evidence-based recommendationsAnalyze customer experiences across stages of the customer journey to answer critical business questions and identify opportunities for improvementDevelop and maintain Qualtrics dashboards and reporting outputs that enable ongoing monitoring, stakeholder consumption, and effective insight socializationCommunicate customer and market insights to business stakeholders and senior leadership through compelling reports, presentations, and storytelling tailored to the audience and decision contextApply Generative AI and advanced analytical approaches to accelerate synthesis, pattern finding, and storytelling while ensuring responsible, ethical, and high-quality useInsight Activation & Stakeholder EnablementBuild trusted partnerships with internal stakeholders to understand business objectives, translate them into testable research questions, and ensure outputs address decision-making needsInfluence enterprise decision-making by embedding customer and market insights into strategic planning, CX priorities, marketing decisions, program development, and corporate initiativesFacilitate the interpretation and application of findings, helping stakeholders understand implications, trade-offs, and recommended actionsShare insights, best practices, and learnings across the organization to strengthen customer and market understanding and build research literacyResearch Practice Leadership & GovernanceEstablish and uphold research standards, governance, definitions, and best practices to ensure methodological rigour, consistency, comparability, and responsible use of dataAdvance EDC's CX and market insights practice by introducing improved methods, tools, and ways of working and by monitoring developments in research and analyticsDocument methodologies, assumptions, limitations, findings, and key stakeholder interactions clearly to support transparency, reuse, and continuous improvementProvide expert guidance, coaching, and constructive methodological challenge to colleagues and partners, strengthening the quality of research delivered across the organizationWhat we are looking forMinimum seven (7) years of progressively responsible experience in quantitative customer insights, market research, CX research, marketing research, or a related insights function, including experience leading complex research initiativesPostsecondary degree in market research, statistics, social sciences,



or a related discipline, or an equivalent combination of education and relevant experienceDemonstrated experience designing and leading end-to-end quantitative research, including defining research questions, developing survey instruments, designing samples, assessing data quality, selecting appropriate analytical methods, and communicating methodological limitationsAdvanced experience analyzing quantitative data using SPSS or comparable statistical software, including techniques such as significance testing, regression, segmentation, weighting, driver analysis, factor analysis, predictive modelling, or choice modellingDemonstrated ability to integrate primary research with operational, behavioural, secondary, or market data to generate actionable customer and market insightsExperience developing, managing, or evolving customer, brand, market, or experience measurement frameworks, such as NPS, brand health, customer journey, or longitudinal tracking programsDemonstrated ability to translate complex analysis into clear, decision-ready insights and recommendations for senior leaders and non-technical audiencesProficiency with survey and reporting platforms such as Qualtrics, including survey programming, testing, deployment, dashboard development, and ongoing reportingDemonstrated commitment to research rigour, ethics, data integrity, and quality assuranceWhat will make you stand outBilingualism in English and FrenchExperience developing market sizing, segmentation, opportunity analysis, predictive modelling, or choice-modelling studiesExperience establishing or advancing research standards, governance, documentation, and best practicesExperience providing methodological direction and quality oversight to external research suppliers or partnersExperience coaching colleagues, sharing research best practices, or strengthening research capability across an organizationExperience applying Generative AI or other emerging analytical tools responsibly, with appropriate attention to ethics, privacy, quality, and data integrityEligibilityEDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. Internal applicants must also meet EDC's eligibility criteria for applying to internal opportunities. For more information, please refer to Section 2.1 in the Talent Acquisition Standard, available on LINK under the Resources tab in the Policies & Procedures section. This position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date. This is your chance to join a dynamic, growing team and leave your mark on our organization, development finance, and the world.EDC's Commitment to Employment EquityExport Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves.We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.Your application must clearly demonstrate how you meet all the requirements. We thank all applicants' interest in a career at EDC; however, only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.EDC recognizes that disclosing the need for accommodations can be a personal matter. Please know that as an organization, we are committed to maintaining confidentiality and ensuring that any accommodations provided are tailored to support your needs. Our aim is to ensure you have a comfortable and positive experience throughout the recruitment process, so please do not hesitate to contact us directly for any accommodation requests at [email protected]. We are here to support you every step of the way.Privacy NoticeBy applying for this job you acknowledge that you have read and understood EDC's Privacy Notice for Job Applicants, which outlines how we collect, use, retain, and safeguard personal information during the recruitment process, as well as your rights of access and correction.

📌 Sr. Cx And Market Insights Manager - 074 En (Calgary)
🏢 Export Development Canada | Exportation et développement Canada
📍 Calgary