BMW Toronto Motorrad is looking for an experienced, driven, and passionate Sales Manager to join our team.

As a BMW Motorrad Canada Retailer of the Year, we take pride in delivering an exceptional experience for our customers while building a team and culture that reflects the BMW Motorrad brand.

We're looking for someone who shares that passion.

The ideal candidate has a strong background in motorcycle/powersports sales and sales leadership, understands inventory and lead management, and is comfortable taking ownership of the day-to-day performance of a motorcycle sales department.

The Role

As Sales Manager, you will lead the day-to-day operations and performance of the BMW Toronto Motorrad sales department.

This is a hands-on leadership position. You'll work closely with the General Manager and Product Advisors to maximize sales opportunities, develop the team, manage our new and pre-owned motorcycle inventory, and ensure every lead receives the attention and follow-up it deserves.

Key Responsibilities

Lead, coach, motivate, and develop our Motorrad Product Advisors

Exceed sales objectives and monitor individual and department performance

Manage incoming internet, OEM, phone, and showroom leads

Monitor response times, follow-up activity, appointments, and lead conversion

Review the sales pipeline and ensure opportunities are being actively managed

Assist Product Advisors with deal structure, negotiations, and closing

Promote and assist product advisors in selling ride gear, accessories and apparel

Manage new, demonstrator, and pre-owned motorcycle inventory

Monitor inventory aging, days supply, turn rates, pricing, and model mix

Assist with used motorcycle appraisals, acquisitions, pricing,



and merchandising

Develop strategies to effectively retail aging inventory

Ensure motorcycles are properly presented and advertised across applicable retail channels

Maintain strong CRM processes and sales team accountability

Ensure all OEM training targets are met

Work with management on sales events, promotions, and customer campaigns

Maintain a high standard of customer satisfaction throughout the ownership experience

Ensure dealership, OMVIC, and BMW Motorrad processes and standards are consistently followed

What We’re Looking For

Our ideal candidate will have:

A genuine passion for BMW Motorrad, the BMW brand, and motorcycles

Previous automotive, motorcycle, powersports, or related retail sales experience

Sales management experience or a demonstrated ability to lead a sales team

Strong knowledge of CRM, lead management, and sales processes

Experience managing or working closely with new and pre-owned inventory An understanding of inventory aging, pricing, merchandising, and turn

Strong closing and negotiation skills The ability to coach, motivate, and hold a sales team accountable

Excellent organizational and time-management skills

Comfort working with sales reports, KPIs, and performance metrics An entrepreneurial mindset and willingness to take ownership of the business





Strong communication and customer service skills A professional presentation appropriate for a premium automotive and motorcycle brand A valid M motorcycle license and ability to confidently ride all types of motorcycles A valid OMVIC license

Motorcycle industry experience and knowledge of BMW Motorrad products are considered robust assets.

More Than a Desk Manager

We’re looking for someone who takes ownership of the business.

Someone who knows what’s happening with the opportunities in the pipeline, understands why motorcycles are aging in inventory, works alongside Product Advisors to close business, and looks for ways to continually improve results.

You should be equally comfortable coaching a salesperson, speaking with a customer, reviewing leads, appraising a trade, analyzing inventory, and helping close a deal.

What We Offer

BMW Toronto Motorrad offers a competitive employment package that includes:

40-hour work week

Health and dental benefits

RRSP program

Profit sharing

BMW and MINI Employee Lease Program

Training and development opportunities The opportunity to represent one of the world’s leading premium motorcycle brands The opportunity to join a BMW Motorrad Canada Retailer of the Year team

Build What’s Next With Us

We’re proud of what our team has accomplished, but we’re looking for someone who wants to help us continue building the business.

If you’re passionate about motorcycles, understand sales, know how to manage inventory and opportunities, and want to lead a high-performing team within the BMW Motorrad brand, we’d like to hear from you.

📌 Motorcycle Sales Manager - BMW Toronto Motorrad (Winnipeg)
🏢 BMW Toronto
📍 Winnipeg