25 Sep
|
Electronic Arts (EA)
|
Vancouver
25 Sep
Electronic Arts (EA)
Vancouver
Enhance marketing strategies as a Data Scientist specializing in growth analytics. Collaborate with media teams to utilize data insights for impactful decision-making and performance measurement.This hybrid role involves designing experiments, building models, and analyzing marketing spend impacts. Working within a dedicated analytics team, you will lead efforts in budget optimization and performance forecasting. Your insights will be crucial in shaping marketing strategies to foster user engagement and support the overall business goals.Key Responsibilities:Construct Bayesian Media Mix Models for analysesDesign incrementality experiments to measure marketing impactEvaluate retargeting strategies through A/B testingDevelop and implement budget optimization toolsCreate forecasting models for game performanceRequirements:Master's degree in a quantitative field; 2–5 years relevant experienceExperience with causal inference and experimental designProficient in Python/R and SQLComfortable in a Bayesian modeling environmentStrong skills in communicating technical resultsUtilize your data science expertise to influence marketing strategies and support growth analytics with actionable insights.
📌 Marketing Data Scientist For Growth (Vancouver)
🏢 Electronic Arts (EA)
📍 Vancouver