Shape Money Mart's marketing initiatives targeting the Gen Z audience. Lead your team in crafting engaging campaigns that enhance brand loyalty and customer understanding in a hybrid work setting. As the Segment Marketing Manager for Momentum Financial Services Group, you'll design and implement segment-focused strategies that draw in the younger audience.

Your creative approach will translate business goals into authentic marketing segments, working alongside various teams to enhance outreach efforts. Stay attuned to trends and behaviors that define the Gen Z market during your campaigns. Key Responsibilities:
Develop comprehensive Gen Z marketing strategies
Create culturally relevant messaging and content
Guide teams in understanding Gen Z financial habits
Manage performance metrics for ongoing strategy improvement Requirements:
5+ years of experience in marketing with a focus on youth
Hands-on experience with social media marketing
Deep knowledge of high-engagement content creation
Robust analytical skills for campaign optimization Fuel Money Mart's connection with Gen Z through impactful marketing strategies and actionable insights.

📌 Gen Z Marketing Strategist At Momentum Financial Toronto
🏢 Money Mart - Quebec
📍 Toronto