Shape marketing initiatives and drive local engagement as a Senior Marketing Program Specialist at Expedia Group. This role focuses on enabling franchisees and consultants to succeed in local marketing efforts. In this strategic position, you'll lead the development and continuous improvement of marketing programs that adapt to local needs.
Collaborating with various experts, you'll enable effective campaign rollout across digital, print, and in-store mediums while measuring and recommending enhancements based on data insights. The role demands a focus on building solid relationships and fostering a culture of accountability and performance. Key Responsibilities:
Develop partner marketing strategies and best practices
Establish scalable documentation and templates for local use
Train and support local agencies on marketing execution
Oversee the implementation of integrated local campaigns
Utilize insights for program effectiveness and prioritization Requirements:
Bachelor’s degree in Marketing or equivalent
6+ years in relevant marketing experience
Expertise in franchise or distributed sales networks
Proven leadership in cross-functional marketing projects
Robust communication skills and organizational abilities Bring your marketing acumen to Expedia Group and make an impact in local marketing success.
📌 Expedia Group Senior Marketing Role Vancouver
🏢 Expedia Group
📍 Vancouver
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