Join Directive Consulting to revolutionize how companies engage their customers! As the Associate Director of Lifecycle Marketing, you will lead efforts to enhance client relationships and boost revenue across platforms.In this player-coach position, you will work closely with both clients and internal teams to construct lifecycle frameworks tailored to eCommerce and SaaS environments. You'll have the chance to innovate and define how lifecycle marketing is executed within our organization, fostering growth and customer satisfaction.Key Responsibilities:Lead the development of lifecycle marketing strategies for various modelsDesign end-to-end customer journeys that drive engagementImplement segmentation strategies tailored to client-specific needsIdentify and address weaknesses in existing marketing effortsCreate metrics to connect lifecycle initiatives to business resultsRequirements:6+ years in Lifecycle Marketing or related fieldsSignificant experience with B2B and SaaS companiesHands-on with lifecycle program creationKnowledge of major marketing automation technologiesExcellent communication and leadership abilitiesDrive growth and innovation in marketing as you build lasting customer relationships at Directive.

📌 Associate Director Of Lifecycle Marketing (Calgary)
🏢 Directive
📍 Calgary