Brand Manager, development and portfolio strategy - MarcelleMontreal, QC, CanadaJob DescriptionPosted Tuesday, July 28, 2026 at 4:00 AMLocated in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to "Cultivate beauty in our world", we strive to care for you, people and the workplace. We are looking for professionals who will exemplify these values and bring energy and commitment to results.Join a company with more than 350 employees in the cosmetics field and play a key role in the organization.Groupe Marcelle is currently looking for a Brand Manager, development and portfolio strategy - Marcelle for a permanent full-time position.Reporting to the Marketing Director, Marcelle, the Brand Manager will be responsible for actively participating in product development and driving the brand's innovation and launch strategy. The candidate will draw on her/his analysis of category performance, products and profitability to effectively manage the portfolio and product life cycles. The person will also manage a variety of relationships with internal and external collaboratorsA CAREER SIGNED GROUPE MARCELLEAt Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.Work LocationHybrid work mode - three (3)



days per week in the officeWhy choose Groupe Marcelle?A growing Canadian companyA stimulating environment where boldness, empowerment, and partnership are encouragedA human and committed team made up of passionate people moving forward togetherBenefits matching your talentFlexible hours promoting work-life balance, including the possibility of leaving earlier on FridaysMedical and dental insuranceHealth and wellness spending accountRetirement plan and Tax-Free Savings Account (TFSA)Employee Assistance ProgramPerformance bonusesPaid holidays during the Christmas seasonPaid time off for your birthdayEmployee discounts on all Groupe Marcelle products, including exclusive previews of new launchesFree access to our on-site gym at headquartersEasily accessible by foot from Du Collège metro stationYOUR RESPONSIBILITIES WILL BEDevelop sound business plans that will deliver incremental brand profitsHave an in-depth understanding of the portfolio and make recommendations to improve the offeringClosely monitor the competition, analyze the market, and track trends to identify opportunities and ensure continued brand growthWork with innovation and R&D teams on new product and limited-edition launches, considering market trends and consumer needs while building a balanced and profitable brand portfolioWork closely with sales, purchasing, logistics, marketing,



and finance departments to develop business cases on the new launches.Be able to present recommendations to Senior ManagementWork with the Senior Brand Manager to recommend pricing, margins, distribution strategy, sales forecasts, discontinuations, exit strategy, etc.In collaboration with cross-functional teams, inform 360 plans to support launches and promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.Collaborate in promotions and campaigns creation that are relevant to the brand and will help strengthen the core business.Bachelor's degree in communications and/or marketing or related fieldAt least five (5) years experience in marketing and communications, ideally in cosmetics or other related fields in the consumer goods industryStrong ability to analyze and synthesize data to provide clear direction for brand innovation and launches.Experience in market data analysis (e.G., Nielsen) and sales analysis toolsGood knowledge of Microsoft Office suite (Word, Excel, PowerPoint)Ability to interpret financial data (P&L, pricing analysis, etc.)Knowledge of the Canadian cosmetics market, drugstore retailers and/or global trends (Strong asset).AND IF YOU AREPassionate about cosmetics and skin careCurious, daring, positive and collaborativeOrganized, autonomous and able to take initiativeAble to manage multiple priorities and tight deadlinesAgile and flexible.The task and responsibilities listed above are summaries and indicatives.DIVERSITY AND INCLUSION Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

📌 Brand Manager, Development And Portfolio Strategy – Marcelle (Montreal)
🏢 Groupe Marcelle
📍 Montreal