Drive Amazon's app marketing strategies as the Lead for Worldwide International Shopping, focusing on installs and engagement. Achieve results across 200+ global territories.In this essential role, you will oversee marketing initiatives for Amazon Bazaar, Amazon Exports, and Amazon Prime International. Your expertise in paid media campaigns and cross-channel strategies will be crucial for improving app performance. You will collaborate with various teams and use data-driven insights to enhance marketing effectiveness and customer engagement.Key Responsibilities:Lead paid app marketing initiatives for growthDevelop customer segmentation and competitive differentiationDefine channel strategies for go-to-market initiativesMaintain detailed marketing playbooks and plansReport results to senior leadership weeklyRequirements:Minimum 4 years of marketing experienceData-driven approach with Excel or TableauExperience in managing cross-functional teamsProven ability in digital and social media marketingBackground in PPC and affiliate marketingWork with Amazon's agile Global International Shopping team and make a significant impact on app engagement and growth.

📌 Lead App Marketing For Amazon Worldwide (Vancouver)
🏢 Amazon
📍 Vancouver