Hi there you beautiful person! Thanks for checking out our job posting.

Do you live in the Edmonton area? We have an opportunity for someone from Festival City to join the Ol' Beautiful team. We are seeking a friendly face to represent all things Ol’B in retail, on-premises, and event settings in Edmonton, Red Deer, and Northern Alberta. If the thought of working with amazing people, helping to grow an amazing brand, and interacting with our beloved accounts puts a smile on your face, we may have the job for you!

Who are we? A group of welcoming, humble, hard-working individuals who like to have a good time. We're extremely proud of the brand we have created and are passionate about sharing great beers, vibes, and genuine experiences with everyone we interact with.

Keep reading to learn more about this exciting new role...

JOB OVERVIEW

Role is based in Edmonton.

Our Sales Representative will work closely with the Sales Manager and ownership to expand Ol’ Beautiful’s presence in the Edmonton & Northern Alberta market. A key focus of this role will be maintaining relationships with existing accounts and developing prospective accounts for both on- premises and retail locations. As a rapidly growing brand, additional focus will be placed on expansion into new territories and movement of product volume.

This role will require travel and the odd delivery.

The ideal candidate is extremely organized, detail oriented, responsible, hard working and loves craft beer. This position will be full-time, hybrid-remote (based in Edmonton with occasional travel to Calgary), and will require working some nights and weekends.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Participate in planning and goal setting with Sales Manager





Meet or exceed territory sales objectives to achieve personal, divisional, and corporate objectives

Develop and maintain sales pipeline

Utilize Ol’ Beautiful’s CRM software

Maintain existing accounts & acquire new accounts.

Coordinate invoices and delivery schedule

Communicate with Operations and Sales Manager around Liquor Connect stock

Analyze and report monthly on territory sales performance to Sales Lead and assist with planning and strategizing to meet or exceed sales and financial targets

Actively prospect new retail and on-premises accounts

Represent Ol’ Beautiful positively at account events, industry events, and trade shows

Participate in the planning of new beer releases given market trends

Actively communicate with Operations and Sales Leads to maintain inventory

Attend and contribute to meetings with Operations and Production teams

Submit and create sales, expense, and forecasting reports

Assist in the onboarding of temporary event staff

Focus on product placement, inventory management, execution of POS, and merchandising at retail account locations

Attend weekend events and activations

DESIRED MINIMUM QUALIFICATIONS

Minimum 2 years of direct sales experience in consumer goods or related industry (brewery sales experience is a huge plus!).

Valid Class-5 or equivalent driver’s license

High School Diploma





KNOWLEDGE & SKILLS

Qualified demeanour, selling style, and appearance

Ability to work remotely, independently, and as part of a team

Knowledge of and interest in the craft beer industry

Knowledge regarding AGLC Handbook is an asset

Demonstrated success in sales with achievement in volume and profitability

Prior business relationship building skills are an asset

Ability to interact professionally and effectively with colleagues and the public

Previous experience with wholesale agents and Liquor Connect is an asset

Strict attention to detail

Computer literacy including but not limited to: Excel, Word, Outlook, CRM, Clover

Exceptional verbal communication, presentation skills, and English language proficiency.

Ability to move 160lb with dolly

Proficient with numbers and able to perform basic calculations

WORK ENVIRONMENT

Primarily field-based, traveling to customer locations within territory

Frequent driving and operation of a company vehicle

Regular visits to retail stores, licensed establishments, distributors, and customer offices

Occasional trip to Head Office in Calgary

Frequent use of a laptop, mobile phone, and other technology for communication and reporting

COMPENSATION

Base salary of $55-$65k per year (based on qualifications)

Commission/bonus structure offering the ability to earn up to 30% of salary annually, paid quarterly based on achievement of sales targets

Computer, cell phone, gas/car allowance, expense account will be provided

Ol’ Beautiful offers a comprehensive health benefits plan

And of course…the obvious perks of working with amazing people at one of Alberta’s favourite breweries.

📌 Sales Representative - Edmonton (Winnipeg)
🏢 Ol' Beautiful Brewing
📍 Winnipeg