Drive transformation as a B2B Product Marketing Manager at AppDirect. Leverage insights to enhance product positioning and customer engagement.In this challenging role, you will take full ownership of product marketing for AppDirect's Business Unit. Your responsibilities include crafting and executing successful go-to-market strategies while focusing on advocacy programs. You'll utilize competitive intelligence to inform product decisions and collaborate with cross-functional stakeholders to ensure effective communication.Key Responsibilities:Develop and execute go-to-market strategies for product launchesDefine success metrics tied to the Business Unit pipelineWork with the Product Management team on the product roadmapInnovate customer marketing strategies for advocacy and growthManage relationships with industry analysts and stakeholdersRequirements:3-5 years of B2B SaaS product marketing experienceExpertise in conducting competitive and market analysisFamiliar with analyst relations processesExperience in customer advocacy campaignsStrong communication skills for detailed storytellingUtilize your marketing expertise to impact product success at AppDirect.

📌 b Product Marketing Manager At Appdirect (Toronto)
🏢 AppHelp by AppDirect
📍 Toronto