Salary Range: CA$53,000.00 To CA$63,000.00 AnnuallyRole SummaryThe Social Media Lead owns the performance, direction, and growth of assigned social accounts across TikTok, Instagram, Facebook, and Snapchat. This role is accountable for audience development, engagement outcomes, creative packaging, brand voice, and team performance.The Social Media Lead is the subject matter expert on social strategy, directly manages a small team of creators, editors, and designers, and is responsible for building a high-performing team while delivering measurable business impact across platforms.Core Responsibilities1. Social Performance and GrowthTranslate company OKRs into platform-level roadmaps and content calendarsOwn audience growth, engagement rate, watch time, and retention for the assigned portfolioDefine the content mix, posting cadence, and publishing priorities per platformLead hook, thumbnail, caption, hashtag, and sound strategyIdentify scalable content formats and franchises within assigned brandsDevelop quarterly growth plans with clear targets and checkpointsDrive monetization across eligible platforms, managing content against ad revenue and creator program requirements to maximize payout on every eligible post.Apply platform monetization best practices day to day, including content eligibility, ad placement or breaks, and format choices that increase RPM and revenue without hurting audience retention.2. Platform and Brand StrategyOwn social strategy tailored to each platform's format, algorithm, and audience behaviorAct as the subject matter expert on social trends, formats, and best practices, keeping the team and clients ahead of platform changesOwn brand voice and brand consistency, developing and maintaining brand guidelines and tone for each client, and ensuring every post reflects the correct voiceTranslate client IP (TV and film) into platform-native concepts, recurring series, and audience narrativesEnsure strategic and brand consistency across related accounts and platforms3. Content Operations and Daily ExecutionOwn content calendars aligned to client priorities, release windows, and platform cadencesOversee the full production workflow, from concept and briefing through editing, review, publishing, and community-facing follow-upApply and enforce brand voice,



packaging, metadata, and captioning standards in day-to-day content review and approvalsSet and maintain quality standards and publishing SLAs so output stays consistent, on-brand, and on time at scale4. Team Leadership and DevelopmentDirectly manage a small team of social content creators, editors, and designersConduct performance reviews and regular coaching sessionsSet explicit expectations and hold the team accountable to outcomesProvide candid, constructive feedbackBalance hands-on execution with delegation, and develop future talent within the team5. Client and Stakeholder AlignmentServe as the social point of contact for assigned Enterprise clients, presenting strategy, calendars, and performance clearlyCommunicate performance narratives that connect data to decisionsNavigate high-sensitivity client and brand-safety environments when applicableEscalate risks proactively, always paired with proposed solutions6. Decision Ownership and CompliancePrioritize initiatives across the portfolio and balance experimentation with stabilityApprove major creative and strategic shifts within the portfolioEnsure content complies with each platform's policies and with client rights and licensing terms, partnering with rights and legal teams where neededAlign resourcing needs with Program ManagementKey Performance IndicatorsAudience and follower growth (MoM and YoY)Ad revenue and RPM on monetization-eligible platforms, measured against targets.Share of eligible content actively monetized, and revenue growth (MoM and YoY).Engagement rate, shares, and saves against targetsWatch time and retention improvementsBrand voice and packaging consistency across the portfolioTeam engagement and retentionExecution quality and consistency across accountsQualificationsRequired3 to 5 years in social media, including demonstrated ownership of TikTok, Instagram,



Facebook and Snapchat strategy and contentProven experience owning and scaling ad revenue across Facebook and Snapchat, both functionally and strategically, and coaching a team to monetization targetsTrack record of increasing RPM and platform payouts through content, packaging, and programming decisionsExperience managing or leading others, and readiness to step into a formal people-management roleProven track record growing audiences and engagement, ideally in media, entertainment, or with premium IPStrong understanding of branding and brand voice, with the ability to define, document, and enforce brand guidelines and tone across daily content and long-term strategyWorking understanding of social monetization and platform creator programs (for example TikTok, Instagram, Facebook, and Snapchat creator and rev-share programs), and how they factor into content and audience strategyStrong editorial instincts for short-form video, including hooks, pacing, sound, and trends, and comfort giving feedback to editors and designersFluency with native platform tools and analytics, plus scheduling and social management platforms (e.G. Sprout Social, Later, Sprinklr, or similar)Experience presenting strategy and performance to senior stakeholders or Enterprise clientsStrong prioritization and decision-making skills in fast-moving, ambiguous environmentsNice to HaveExperience working with TV, film, or broadcast IP, and an understanding of release windows and rights considerationsFamiliarity with content localization and adapting content for multiple markets and languagesHands-on editing skills (CapCut, Premiere, or similar) to prototype and unblock the teamExperience with project management platforms (ClickUp or similar) and AI-assisted content workflowsExperience working within an MCN, digital studio, or platform partnerships environmentThis role owns social strategy, brand voice, and performance outcomes for its portfolio, and the day-to-day content operations of its team. Broader workflow systems, cross-team resourcing, and program-level client cadence are owned by Program Management, and the Social Media Lead is expected to partner closely with Program Management and the Operations and Strategy Leads and Managers.

📌 Social Media Lead (Calgary)
🏢 BBTV
📍 Calgary