Drive marketing strategies as Marketing Manager at AppDirect, focusing on Firstbase. Work on integrated marketing plans that deliver measurable B2B results in a hybrid mode.As the primary marketing resource for Firstbase, you will create and implement marketing initiatives aligned with the business unit's growth priorities. Engage in campaign management across digital, events, and other channels to achieve revenue goals. Your role also includes collaboration with various teams to ensure marketing activities meet established KPIs.Key Responsibilities:Develop and deliver annual marketing plansLead campaigns and product launch strategiesMonitor performance and refine based on dataManage multiple initiatives to optimize outcomesPresent marketing results effectively to stakeholdersRequirements:5-7 years of relevant B2B marketing experienceStrong expertise in SaaS and telecommunicationsProven ability to manage marketing metrics and KPIsExperience in conducting A/B testsCapable of presenting insights and recommendationsUtilize your expertise to shape market initiatives that support AppDirect and Firstbase's objectives.

📌 Hybrid Marketing Manager At Appdirect (Montreal)
🏢 AppDirect
📍 Montreal