Elevate your career as a Senior Product Marketing Manager at AppDirect. Lead product marketing efforts with a focus on strategy and implementation of customer-focused initiatives.You will be the primary owner of the product marketing strategy for a Business Unit, defining go-to-market plans, tracking performance, and influencing product development through competitive insights. This position requires you to have a solid background in B2B SaaS marketing, robust analytical skills, and a proactive attitude to drive projects without close supervision. Collaborating with various teams, you will present findings and strategies to leadership effectively.Key Responsibilities:Develop comprehensive go-to-market plans for product launchesTrack success metrics aligned with revenue targetsCollaborate on product roadmap using market insightsCreate customer advocacy and expansion-stage initiativesHandle analyst relations and briefingsRequirements:Minimum of 3-5 years in product marketingProven background in competitive analysisKnowledge of analyst relationsExperience with customer marketing programsExcellent written and verbal communication skillsShape the future of AppDirect's product marketing landscape with your expertise.

📌 Senior Product Marketing Manager Role (Toronto)
🏢 Firstbase
📍 Toronto