Join Fairstone Bank as a Senior Manager in Digital Growth Marketing to lead creative acquisition strategies and enhance overall customer experience. Focus on driving digital performance through data-driven decision-making.As a key member of the marketing team, you will shape the digital marketing landscape, prioritizing user acquisition and conversion optimization across multiple channels. In this strategic role, you'll lead a high-performing team while reshaping customer interaction through robust marketing initiatives.
Your collaboration with various departments will ensure all marketing strategies are executed safely and effectively.Key Responsibilities:Cultivate a growth-focused culture within the marketing teamOwn the digital acquisition budget and investment strategyRefine website and content strategies to improve conversionsDevelop dashboards for tracking marketing performancePioneer the use of AI tools for optimized marketing effortsRequirements:Degree in Marketing, Business, or relevant fieldOver 8 years in Customer Acquisition or Growth Marketing2+ years leading teams of specialized marketersProven track record in managing large acquisition campaignsExceptional analytical and communication skillsLead initiatives that reshape digital marketing at Fairstone Bank, driving impactful growth and customer satisfaction.
📌 Senior Digital Growth Marketing Leader (Toronto)
🏢 Fairstone Financial
📍 Toronto
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