Job DescriptionAs Senior Media Manager, you will own the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major national brand. You'll provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You'll collaborate across multiple teams and disciplines, present data‐driven insights, and deliver actionable performance reporting to clients. You'll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating both internal and external teams on the evolving SEM landscape and its opportunities.AgencyCritical MassJob FunctionMediaJob SubfunctionMedia OperationsYou WillLead the ongoing development, implementation, and optimization of SEM strategy for a national brand with $1M+ budgetsWork as part of a larger SEM team, aligning your campaigns with your colleagues' strategies to reduce costs & improve performance by sharing learningsTranslate business goals to SEM platform activation strategies/tacticsOwn the hands‐on execution and management of day‐to‐day performance for multiple campaigns across SEM, Performance Max & Demand Gen, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimizationClearly communicate paid search best practices and strategies, both internally and externallyCreate and share search POVs and case studies across the agencyDevelop consistent account processes and proceduresCraft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversionsDeliver actionable insights to clients through insightful,



visually compelling reports (including analysis and strategic recommendations)Identify market and consumer trends, telling a story with search dataRun iterative testing strategies to drive incremental performance liftsMap out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basisConduct regular SEM audits and competitive analyses to identify net‐recent opportunitiesProvide data‐driven insights and recommendations to refine our strategy and improve campaign performanceStay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in responseYou Have4+ years of hands‐on experience managing and optimizing paid search campaigns (Search, Performance Max & Demand Gen) with large spendsExcellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategiesStrong presentation and storytelling skills, with an emphasis on data visualizationHigh attention to detail and multitasking across accountsProven success in optimizing SEM campaigns and achieving substantial improvements in performance over timeHigh proficiency in industry‐standard SEM tools (e.G. Google/Microsoft Ads, Google Analytics, Google Tag Manager, and Google Ads Editor)Ability to react quickly, assess,



and implement solutionsExcellent data analysis and problem‐solving skillsA passion for testing and learning and a proactive approachAbility to mine search data for campaign performance insights, uncovering opportunities to drive ROIPassion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edgeYou May HaveSearch Ads 360/SA360 experience a strong plusAdvanced Excel/spreadsheet & Prisma experience a plusGoogle Ads certification a plusExperience with Discovery, YouTube/Video, Display, Shopping/PLAs, and Social campaigns a plusExperience with additional search tools such as SEMrush, Spyfu, Adgooroo, Marin, Skai, or Google Merchant Center a plusExperience with Google Data Studio and other data visualization tools (e.G Tableau) a plusExperience in the automotive industry a plusAgency experience a plus$80,000 - $120,000Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in‐office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in‐office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: https://www.Omc.Com/privacy-notice/

📌 Senior Media Manager, Investment (Toronto)
🏢 Critical Mass
📍 Toronto