The Copywriter is a creative strategist who crafts compelling narratives and messaging for omni-channel marketing campaigns. This role demands more than strong writing skills—it requires a deep understanding of business context, customer psychology and market dynamics.You'll function as both a creative strategist and storyteller, diving deep into our business objectives, understanding our customers' needs and aspirations and translating that insight into messaging that resonates. Working seamlessly with other creatives and marketing, you'll develop content that unifies campaigns across all touchpoints. You're an extension of our business and marketing units, contributing strategic perspective alongside creative excellence.Develop ideas and content for integrated marketing campaigns marketing campaignsCollaborate with the operations and creative team to ensure campaigns are cohesive and well-executedParticipate in strategic briefings and planning sessions with Marketing, contributing insight on customer psychology, messaging strategy and positioningUnderstand the nuances of different channels and audiences, tailoring tone, messaging and format across mediaPresent messaging strategies and concepts to stakeholders with confidence, articulating the strategic thinking behind the creative choicesEnsure all messaging aligns with brand guidelines, campaign objectives, tone of voice standards, and accessibility requirementsNavigate feedback and changing priorities,



providing solutions and adapting concepts while maintaining strategic integrityStay informed on industry trends, emerging messaging strategies, consumer behavior, and best practices to continuously elevate the studio's workIncorporate generative AI tools into the creative process to boost ideation, explore messaging variations, and streamline production while maintaining human oversightWork independently, managing time effectively and prioritizing concurrent projects according to milestones and deadlinesSkills:Bilingualism (French) is a bonus.Experience writing scripts for video and radioMust have 5+ years of experience as a copywriter or content strategist at a brand, agency, or in-house marketing departmentProven track record developing ideas and content for integrated marketing campaigns across multiple channelsStrong strategic thinking skills—you understand business objectives, customer psychology, and how messaging drives resultsExcellent copywriting skills with the ability to adapt tone, voice, and messaging for different channels and audiencesExperience collaborating with design, creative, and marketing teams in a quick-paced, integrated environmentDemonstrated ability to present and defend creative concepts to stakeholders at all levelsProven ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlinesFreelance Contract (40 hours/week)1 year with a strong possibility of extension

📌 Copywriter & Creative Strategist (Toronto)
🏢 Air Canada
📍 Toronto