SMS Equipment isseekinga strategic and data-driven Senior Web Optimization Strategist to strengthen ourowneddigital channels and improve how customers engage with SMS Equipment online.

In this role, you willidentifyopportunities for growth,develop and execute comprehensive digital optimization projects,and support initiatives that improve search visibility, user engagement, lead generation, and conversion outcomes.

Working closely with Marketing & Communications, internal stakeholders, IT, vendors, and agency partners, you will help shape the digital customer journey through website optimization, SEO, AIO/GEO, email marketing, digital contentenhancements, landing page improvement, lead nurturing, and performance reporting.

Work Location: Acheson, AB Salary: $95,000 - $105,000 perannum, based on experience Work Arrangement: Hybridor

Fixed In office Schedule: 8:00 am to 4:30 pm What You''ll Do Own and Optimize the Website Experience Buildand managedetailed project plans for large website initiativesbased on key businessobjectives.

Lead websiteoptimizationinitiatives that improve search visibility, customer engagement, lead generation, and conversionrates.

Ownquality assurance and testing for features and enhancements, keeping owned channels compliant with brand standards, security, accessibility, andofficial-languagerequirements.

Partner with internal stakeholders, IT teams, agencies, and vendors to deliver digital projects and enhancements.

Lead Generationand Nurturing Design and managea CROprogram, includingA/B testing on landing pages andemails that lift conversion and lead quality.





Identifyandprioritize opportunities across allcustomer journeytouchpointsonowned digital channels to improve lead quality and business results.

Data Analysis & Reporting Turn website, campaign, and user-behaviourdata into actionable insights and recommendationsthrough regular monitoring and analysis of key metrics.

Provide guidance and support to digital marketing team members on content implementation andoptimizationbest practices.

What You Bring You are a digital marketing professional with 5+ years of experience driving measurable growth through website optimization, lead generation, and customer engagement strategies .

You combine strong analytical skills with a passion for creating seamless digital experiences that deliver business results.

Additionalqualifications include: Bachelor''s degree in Marketing, Communications, ora relatedfield.

Proven experience with SEO, CRO, email marketing, content marketing, and digital analytics.

Robust understanding of user experience (UX) principlesandcustomer journeyandlanding page optimization.

Experience with web content management systems (CMS) and marketing automation platforms.

Ability to analyze performance data and translate insights into effective digital strategies.

Strong project management, communication, and stakeholder engagement skills.

Self-motivated, collaborative, and comfortable managing multiple priorities in a fast-paced environment.





Nice to Haves: Experience supporting B2B organizations.

Knowledge of web design principles Experience in the heavy equipment, industrial, construction, or mining sectors.

Bilingual in English and French.

This position is classified as an Individual Contributor role in SMS Equipments competency framework, requiring demonstration of core competencies (customer focus, collaboration, and technical/functionalexpertise).

At SMS Equipment, safety is one of our corevalues and we care for each other, without exception.

Our successful candidate is intrinsically motivated and committed to making safe choices when completing all tasks.

This posting is for an existing vacancy within SMS Equipment.

Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest.

Only those selected toproceedto the next stage of the recruitment process will be contacted.

At SMS Equipment, the right partnership makes everything possible .

We''recommitted to building a diverse and inclusive team andencourageapplications from all qualified individuals.

Join us and bring yourexpertiseto an organization that values safety, authenticity, innovation, performance, and respect. SMS Equipment offers rewarding careers in the heavy equipment industry across Canada.

As the largest Komatsu dealer in North America, SMS Equipment gives you the opportunity torepresentworld-class quality in our product offerings and customer service. A few of the many benefits of working with SMS Equipment include competitive wages, comprehensive group benefits plan, and RRSP matching.

📌 Senior Web Optimization Strategist (Acheson)
🏢 SMS Equipment
📍 Acheson