25 Sep
|
Cyberimpact
|
Montreal
25 Sep
Cyberimpact
Montreal
Cyberimpact is a Canadian email marketing platform trusted by thousands of organizations, from growing businesses to large enterprises, colleges, municipalities, and associations. Our platform is fully bilingual, built for compliance, and keeps all data in Canada. We help organizations own their audience relationships and grow through email.We're one of Canada's fastest-growing companies, Canadian-owned and operated, and entering a new phase of growth.About the roleYou'll own content production across our blog, social channels, and newsletter in both English and French, bringing our editorial strategy to life across every channel.This is a hands-on role for someone who likes to ship.You'll take direction from the editorial calendar and growth priorities and turn it into published work, week after week, with real creative latitude in how it gets made.What you'll doBlog and long-form content (~60%)Write, edit, and publish blog content based on editorial, SEO, and AI search (AEO) briefs provided by the Growth Marketing Manager, including educational articles, product content, and customer stories.Support the production of reports, lead magnets, and white papersAdapt content into French while maintaining voice and qualityRefresh and improve existing high-value content based on recommendations from the Growth Marketing Manager and content performance insights.Social and video (~20%)Own publishing, scheduling, and light community engagement across our social channels in both languagesProduce and support thought leadership content for executives and subject matter experts, including LinkedIn posts, articles, videos, presentations, and speaking content.Script, record, and edit short-form video for social and YouTubeReport insights, trends, and customer language back to the teamNewsletter (~10%)Own newsletter production in English and French: planning, writing, building,
and sendingGrow the list and improve channel engagement over timeAd-hoc marketing support (10%)Support campaigns, launches, events, and other marketing initiatives as requiredWork closely with the Growth Marketing Manager to execute the editorial strategy and content roadmap.Support the Director of Growth with demand generation initiatives, strategic campaigns, and thought leadership.Collaborate with the Event & Brand Experience Specialist to create and repurpose content for events, webinars, sponsorships, and brand initiatives.Reporting & PerformanceProduce monthly marketing performance reports covering content KPIs, including blog performance, social media, newsletters, video, and other relevant channels.Share insights and recommendations based on content performance to support continuous improvement.What success looks likeA consistent publishing cadence across blog, social, video, and newsletter in both languagesOrganic traffic and engagement growth on content you produceNewsletter list and engagement growthMeasurable signup and pipeline contribution from contentWhat we're looking for2 to 4 years creating content for a B2B or SaaS brand, with published work across at least two channels: blog, video, social, emailStrong knowledge of SEO and how content gets discovered, including by AI searchProfessional fluency in English and French, with solid writing and editing skills in both (required)Able to script, record, and edit video independentlyKnowledge of Google Analytics, Search Console, SEMRush or other marketing analytics toolsOrganized and self-directed across multiple formats and deadlinesNice to havesExperience in Martech, SaaS, or email marketingExperience using AI tools (ChatGPT, Claude, Gemini, etc.) to accelerate research, drafting, editing, and content repurposingExperience with LinkedIn, YouTube, and social media scheduling toolsFamiliarity with Figma, Canva, a video editor, and an email marketing platform
📌 Content Marketing Specialist (Bilingual En/Fr) (Montreal)
🏢 Cyberimpact
📍 Montreal