Sofina Foods Inc. seeks a Brand Strategy Manager to enhance brand equity through effective marketing strategies. Your expertise will be crucial in guiding our Specialty Deli initiatives. Reporting to the Senior Brand Manager, the ideal candidate will possess at least 3-5+ years in brand marketing within the CPG sector, showcasing a results-driven mindset.

You'll develop long-term strategies and oversee the execution of marketing plans, utilizing insights to promote growth across platforms and ensuring adherence to branding guidelines. Key Responsibilities:

- Develop annual and long-term brand strategies aligned with objectives
- Initiate and manage new product development projects
- Lead marketing campaigns across digital, social, and trade channels
- Collaborate with sales teams on promotional strategies
- Ensure high compliance with health and marketing regulations Requirements:
- Degree/Diploma in Business or Marketing
- Minimum 3-5+ years CPG/brand marketing experience
- Robust understanding of digital landscape
- Excellent communication and persuasion skills
- Proficiency in analytical tools and MS Office tools Shape the future of our Specialty Deli brands with your strategic marketing skills at Sofina Foods Inc.

📌 Brand Strategy Manager at Sofina Foods (Markham)
🏢 Sofina Foods Canada
📍 Markham