As a Business Development Representative, you will generate new advertising and sponsorship business for a national online B2B news publication covering sustainable business in Canada. You will reach decision-makers at companies in the sustainable business community by phone, email and LinkedIn, send them the media kit and rate card, and book qualified meetings for a senior Account Executive, who closes the sale. This role is 100% new business development.

Leads are mostly self-generated from company-provided target lists, plus inbound leads for the publication.

COMPENSATION & BENEFITS

- $50,000 – $80,000 CAD base salary, plus commission
- Commission paid as a flat fee (not a percentage)
- Dental, extended health and vision care
- Paid time off
- Work from home
- Company-paid attendance at industry events and trade shows
- Career advancement to a closing sales role, based on performance

THE COMPANY & CULTURE

Our client has been in business for more than 20 years and is an established online B2B news publisher. It runs several niche industry publications, covering sustainable business, technology and real estate. It reports on and interviews companies in each industry and sells advertising and sponsorship to companies that want to reach those audiences.

The company is adding new publications and growing its sales team from one to three people. The team works fully remote and describes itself as team-focused. Everyone on the sales team, including this role, attends industry events.

OFFICE LOCATION & SALES TERRITORY

- Head Office: Toronto, Ontario
- Work arrangement: Fully remote (home office required)
- Candidates must live in an urban area of the Greater Toronto Area
- Territory: The sustainable business community across Canada, served by one publication. More publications may be added later.
- Selling is done by phone, email and LinkedIn, plus in person at industry events

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS

- 2–4 years of B2B sales experience, ideally in a BDR, SDR or outbound prospecting role
- Proven cold calling, email and LinkedIn prospecting experience
- Advertising or media sales experience strongly preferred, not required
- Experience booking meetings with business owners, marketing leaders and senior decision-makers




- Interest in sustainability and sustainable business is required. You will need to discuss climate and sustainability topics with prospects confidently and with conviction.
- Contacts in sustainability, business, media, technology or finance are an asset
- Must have a home office set up for full-time work from home
- Should expect to stay in the BDR role for at least 6–12 months before moving into a closing role

TECHNICAL SKILLS

- CRM software (HubSpot) — Basic to Intermediate
- Apollo or similar prospecting and data tools — Basic (asset)
- LinkedIn for prospecting — Intermediate
- Comfortable using modern sales technology and AI tools
- Standard proficiency in Microsoft Office

THE PRODUCT / SERVICE / SOLUTION

- Online advertising on a national B2B publication covering sustainable business
- Sponsorship and partnership packages
- A newer, lower-cost advertising option that is selling well

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)

- Companies in the sustainable business community across Canada
- Companies the publication has already written about or interviewed
- Sponsors and exhibitors at sustainability and industry events and trade shows
- Related sectors: sustainability, business, technology, media and finance
- Decision-makers: marketing leaders, business owners and senior executives

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

- Average account value is approximately $4,000 per year
- Your part of the cycle is short: find the decision-maker, create interest, send the rate card and book the meeting
- Deals are closed by the Account Executive

COMPETITIVE ADVANTAGES

- More than 20 years in online B2B news publishing
- Niche industry audiences that advertisers cannot easily reach elsewhere
- An existing base of companies the publication has already covered
- Lower-cost advertising options that make it easier for new clients to say yes





TYPICAL DAY & DUTIES

- 90% New Business Development
- 10% Administrative Duties (CRM updates and list building)

On a typical day you will research target companies and find decision-makers, then make outbound calls and send emails and LinkedIn messages. You will follow up on inbound leads, send media kits and rate cards, and book qualified meetings on the Account Executive's calendar. You will log all activity in the CRM. The target is 2–4 qualified meetings booked per day.

LEADS

- Approximately 90% self-generated outbound prospecting and cold calling
- Approximately 10% inbound leads for the publication, plus contacts handed over by the Account Executive
- The company provides lists of companies it has covered editorially, sponsor and exhibitor lists from industry events, and access to Apollo

OVERNIGHT TRAVEL

- Occasional — attendance at industry events and trade shows to prospect and learn the industry

SUPPORT & TRAINING

- You will work closely with an experienced Account Executive who books and closes a high volume of meetings
- Media kits, rate cards and target company lists provided
- Access to HubSpot CRM and Apollo
- Attendance at industry events to learn the market

WHY YOU SHOULD APPLY

- Fully remote role with company-paid attendance at industry events
- A clear path from BDR to a closing sales role, based on performance
- Sell a product with a purpose — advertising that supports the sustainable business community
- Target lists and prospecting tools are provided, so you are not starting from a blank page
- Join a small, growing sales team where your results are visible

Equal Opportunity Employer

Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.

Not the Right Fit? We May Have Other Roles for You.

If this particular role isn’t the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive — and if we have another role that could be a great fit for your background, we will reach out to you directly.

📌 Business Development Representative – Digital Media Advertising (Canada)
🏢 Just Sales Jobs
📍 Canada