Lead marketing for one of Alberta's most trusted home-service brands!

Action Furnace is looking for a Director of Marketing to lead our brand, attract new customers and grow the value of the customers we already serve. This is a Leadership Team role for an experienced marketer who pairs solid brand and creative judgment with a modern, data-driven approach to growth.

We are a well-established Alberta residential HVAC and home-service company serving Calgary, Edmonton and Red Deer, with a trusted brand, more than 30,000+ members and a Leadership Team that runs on EOS.

What You Will Lead

Brand

- Own Action Furnace's positioning, messaging and creative standards across all markets and service lines, so every customer touchpoint looks and sounds like us.

- Direct campaigns, media planning and creative development, and hold the work to a high standard.

- Grow awareness, trust and branded demand over time, including our brand reputation and community presence.

New customer growth

- Attract valuable new customers through search, local listings, our website, offers and other channels, balancing long-term brand building with near-term demand.

- Measure success by customer quality, acquisition cost, payback and profit.

- Match demand to field and call centre capacity by market and season.

Existing customers

- Treat our customer database as a valuable business asset. Build programs for memberships, repeat service, unsold estimates, reactivation and equipment replacement.

- Partner with our Data Intelligence Team on segmentation, customer lifetime value and predictive insights to decide who to contact, when, with what offer and at what investment.

- Find cross-service opportunities that deepen customer relationships and grow long-term value.

Planning and measurement

- Turn company growth targets into annual and quarterly marketing plans, forecasts and budget decisions by market and service line.

- Own the marketing scorecard and report results clearly to the Leadership Team.

- Build a culture of testing and learning. Run experiments,



review results and move spend to what works.

People and partners

- Lead, coach and develop a Marketing Coordinator with explicit priorities, accountability and deadlines.

- Select, brief, challenge and, when needed, replace agencies and vendors, while keeping ownership of strategy and results inside Action Furnace.

- Work closely with Sales, Operations, Finance and the Call Centre to align growth plans with customer experience and capacity, bringing issues forward through our EOS meeting rhythm.

What You Bring

- Meaningful senior marketing leadership experience.

- A proven record of owning a significant marketing budget, a team and commercial results.

- Strong brand, creative, campaign, media and agency management skills.

- Experience with digital and direct-response marketing, CRM, attribution and marketing automation.

- The ability to interpret customer data and turn it into sound business decisions.

- Hands-on use of AI and new marketing tools, and a clear habit of learning.

- A degree in marketing, business or a related field, or equivalent experience.

Compensation And Benefits

- Base salary of $130,000+, depending on experience.

- Health and dental coverage, health spending account, RRSP matching, employee assistance program and life insurance.

WHY THIS ROLE STANDS OUT

- A real seat at the table. You join the Leadership Team and own the marketing plan, budget, agencies and results.

- A clear framework to lead from.

Our Marketing Leadership

Playbook sets out decision rights and priorities, and you will have the room to improve it.

- A data team behind you.

Our Data Intelligence

Team handles the analysis and modelling. You ask the right questions and make the calls.

- A customer base worth growing. 30,000+ members and years of service history create real opportunity in retention and repeat business.

How To Apply

Please submit your résumé and a cover letter telling us about a marketing initiative you led and the results it delivered. We thank all applicants for their interest; only those selected for an interview will be contacted.

📌 Director of Marketing (Calgary)
🏢 Action Furnace
📍 Calgary