Senior Copywriter & Brand Strategist – Freelance

8-week contract | 30 hours/week | Start ASAP

We’re looking for a Senior Copywriter & Brand Strategist for an exciting 8-week engagement with a leading financial services organization.

This is an opportunity for someone who loves both the strategy behind a brand and the craft of bringing it to life through great writing .

You’ll work directly with financial services professionals to uncover what differentiates them, shape their brand story and positioning, and translate that strategy into compelling, highly personalized content across digital and marketing channels.

What You’ll Be Doing

Brand Strategy

You’ll lead discovery sessions with stakeholders, uncover key insights and translate them into a clear, differentiated brand strategy. This will include:

- Developing brand positioning and core brand ideas
- Establishing strategic messaging pillars
- Crafting value propositions and foundational brand narratives
- Developing purpose, vision and mission
- Defining brand personality, tone and values
- Presenting strategic recommendations and refining them based on feedback

Creative Execution Once the strategy is established, you’ll bring it to life through content. The primary deliverable will often be a fully personalized website , with additional work potentially including:

- Brochures and marketing collateral
- Pitch presentations




- Social and LinkedIn content
- Email and launch communications
- Supporting digital, video and blog content

You’ll collaborate closely with designers and creative partners while owning the copy from initial concept through final QA.

What We’re Looking For

- 5+ years of experience in copywriting, brand strategy, or a combination of both
- A strong portfolio demonstrating both exceptional writing and strategic brand thinking
- Experience leading stakeholder discovery sessions and translating insights into positioning and messaging
- Robust long-form, website and digital copywriting skills
- Experience writing within a regulated industry
- Confidence presenting strategic and creative recommendations to senior stakeholders
- Ability to manage multiple projects and deliver high-quality work at pace
- Experience working within brand guidelines, compliance requirements and content governance
- Working knowledge of SEO and emerging AEO/GEO content practices
- Excellent attention to detail and a strong copy QA discipline

Experience within financial services is an asset, but not required. We’re looking for someone who is equally comfortable thinking like a strategist and writing like a copywriter — someone who can uncover a compelling story, build the strategy behind it, and then write the content that brings it to life.

📌 Freelance Senior Copywriter (Greater Toronto Area)
🏢 Creative Niche
📍 Greater Toronto Area