About BL Innovare

BL Innovare develops software and touchless vehicle inspection solutions for the automotive industry. Our technology is used by dealerships, workshops, fleets, rental operations and automotive partners across North America and international markets.

About the Role

We are looking for an early-career marketer who is curious about automotive technology and enjoys turning ideas into clear, engaging content. This hands-on role supports digital marketing, product communications, websites, trade shows and brand materials.

A key part of the role is learning how our products work and explaining them accurately to customers and partners. You do not need an engineering background, but you should be comfortable asking questions, working with technical teams and using modern AI and creative tools responsibly.

The Skills That Matter MostAttention to Detail

Accuracy matters. The materials you create will represent our company and our technology. You should naturally notice inconsistencies, spelling and grammar issues, incorrect information, formatting problems and details that others may overlook.

Writing & Communication

Strong writing is central to this role. You should be able to take information from different sources and turn it into concise, professional and engaging content appropriate for the intended audience.

Technical Comprehension

Our products combine hardware, software and automotive technology. You don't need an engineering background, but you should enjoy understanding how technology works, asking good questions and translating technical concepts into customer-friendly communication.

AI & Digital Fluency

You should already be experimenting with and applying modern AI tools in meaningful ways. We value someone who understands that AI can accelerate great work but doesn't replace creativity, judgment, accuracy or attention to detail.

Creative Execution





We're looking for someone who doesn't just generate ideas but enjoys bringing them to life—from a social campaign or product brochure to a website landing page or trade-show ideas.

What You'll DoDigital Marketing and Content

- Create and schedule content for LinkedIn, Instagram, email campaigns and other digital channels.
- Maintain a practical marketing calendar aligned with product launches, events and company priorities.
- Adapt content for audiences and markets across North America and Europe.
- Track basic campaign and social performance and use the results to improve future content.

Product and Technical Communications

- Work with Product, Engineering, Operations and commercial teams to understand our technology.
- Turn technical information into clear brochures, sell sheets, presentations, videos, training materials and customer resources.
- Support product and feature launches with accurate messaging and campaign materials.

Website and Digital Tools

- Update product pages, landing pages, news and event content on our Wix websites.
- Apply SEO fundamentals and help improve calls to action and lead-generation opportunities.
- Use AI tools for research, drafting, planning and creative workflows while fact-checking all work.

Trade Shows and Brand Support

- Help develop booth concepts, graphics, presentations, videos, signage and pre- and post-show campaigns.
- Create and maintain branded PowerPoint templates and other corporate materials.
- Support internal communications and keep marketing assets and templates organized and current.

What We're Looking For

- 1-2 years of relevant experience in marketing, communications, digital media or content creation. Internships, co-op terms and relevant freelance work may be considered.




- Post-secondary education in Marketing, Communications, Digital Media, Business or a related field, or equivalent practical experience.
- Strong writing, editing and proofreading skills, with excellent attention to detail.
- Ability to learn technical products and explain them in clear, customer-friendly language.
- Practical experience with social media, digital content and AI-assisted workflows.
- Experience with creative tools such as Canva, Adobe Creative Suite, CapCut or similar platforms.
- Good visual judgment and the ability to create professional presentations and branded materials.
- Strong organization, curiosity and follow-through, with the ability to manage several priorities.

Assets

- Interest in automotive technology or experience in the automotive industry.
- Experience with Wix or another content management system.
- Familiarity with SEO, video creation or international marketing.

What Success Looks Like You will help keep our social channels and websites current, make campaigns more organized and ensure product and brand materials are accurate and easy to understand. As you learn our products and markets, you will take increasing ownership of content, campaigns and marketing projects.

Benefits

- Health and dental coverage
- Vacation entitlement
- Paid sick or personal days
- Flexible or hybrid work arrangements
- Professional-development support

Why Join BL Innovare This role offers broad, practical experience within an international automotive technology company. You will work across digital marketing, product communications, AI tools, websites, video and major industry events, with room to learn and grow as the role develops.

Job Types: Permanent, Full-time

Pay: $48,000.00-$55,000.00 per year

Benefits

- Casual dress
- Dental care
- In office parking
- Vision care

Ability to commute/relocate:
- Markham, ON: reliably commute or plan to relocate before starting work (preferred)

Work Location: In person

📌 Marketing & Communications Specialist (Markham)
🏢 Banalogic
📍 Markham