Marketing Coordinator

Location: Red Deer County, AB

Department: Marketing

Reports To: Leader, Marketing & eCommerce

Employment Type: 25 hours/week

Wage: $20-24/hour

About the Role

We are seeking a creative and detail-oriented Marketing Coordinator to join our retail marketing team. This role is ideal for someone who is passionate about digital marketing, is fueled by creativity and design, thrives in a fast-paced environment, and loves bringing consumer-focused brand stories to life. You will support day-to-day marketing execution with a strong emphasis on designing compelling visual assets that drive awareness, traffic, and sales across digital and in-store channels.

This is a 6-month contract role with possibility for expansion into a full time, permanent position for the right candidate.

Key Responsibilities

Marketing Campaign Support (40%)

- Support B2C marketing campaigns across retail, e-commerce, and social channels to drive customer engagement and conversion.
- Assist in creation and deployment of external content channels including social media and email marketing.
- Assist in executing in-store promotions, product launches, and local initiatives.
- Excellent copywriting skills with an ability to maintain consistent brand tone and voice across a variety of channels.
- Strong research skills to identify trends, customer needs, and competitive positioning; contribute to strategic planning.

Digital Advertising Coordination (40%)

- Support the setup, execution, and optimization of PPC campaigns (e.g., Google Ads, paid social platforms) including ad creative, copy alignment, and budget pacing.
- Assist with SEO initiatives, including keyword research, on-page optimization, meta data creation, image optimization, and content recommendations.
- Monitor campaign performance metrics such as CTR, CPC, conversions, and ROAS; provide insights and recommendations for improvement.
- Maintain and update digital product and campaign content to support search visibility and conversion performance.





Graphic Design & Content Production (20%)

- Design high-quality creative assets including signage, social media graphics, email banners, web assets, and more!
- Maintain brand standards across all deliverables to ensure a consistent and cohesive brand presence.
- Prepare final artwork files and manage production requirements for print and digital outputs.
- Source, edit, and optimize product imagery and lifestyle photography.
- Collaborate with internal stakeholders to produce seasonal campaigns, product features, and customer engagement materials.

Qualifications & Experience

- Diploma or Bachelor’s degree in Marketing, Graphic Design, Communications or related field, or equivalent documented experience.
- 1–3 years of experience in a marketing, graphic design, or digital marketing role, preferably within retail, consumer goods, or e-commerce.
- Proficiency with Canva or similar quick-turn design tools.
- Working knowledge of digital advertising platforms and performance tracking tools
- Strong visual design skills with a portfolio demonstrating retail or consumer-focused work.
- Understanding of social media best practices and consumer marketing principles.
- Understanding of SEO principles and keyword optimization.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- Strong communicator with a collaborative, team-oriented approach.
- Proficiency with Microsoft Office 365 programs, including SharePoint.

Bonus Skills

- Experience using email marketing or marketing automation tools.
- Familiarity in Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
- Experience with photography, videography, or motion graphics.
- Knowledge of website content management systems, including Shopify.

Pay: From $22.00 per hour

Benefits

- Employee assistance program
- Extended health care
- Store discount

Ability to commute/relocate:
- Red Deer County, AB: reliably commute or plan to relocate before starting work (required)

Education:
- AEC / DEP or Skilled Trade Certificate (required)

Work Location: In person

📌 Marketing Coordinator (Red Deer County)
🏢 Peavey Industries
📍 Red Deer County