Canada - Ottawa, ON (TDY)

Canada - Richmond, BC

Canada - Waterloo, ON

Canada - Concord, ON (TDY)

Full time

REQ34693

Be visionary

Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.

We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.

Our Company is built on employee mutual commitment and respect, enthusiasm and progress.

Teledyne Digital Imaging is a subsidiary of Teledyne Technologies Inc., a U.S. publicly listed enterprise, and specializes in the manufacture, design, research and development of high-performance CMOS and CCD image sensors and modular expandable cameras.

Teledyne Digital

Imaging's products are used worldwide in machine vision, document scanning, image capture, surveillance, process monitoring, manufacturing inspection, medical imaging, and multimedia.

Teledyne Digital Imaging is recruiting for a

Promotions, Editorial and Digital Visibility Manager !

The

Promotions, Editorial, and Digital Visibility Manager is a Marketing role responsible for driving awareness, demand, and discoverability across industry publications, paid media, search engines, and emerging AI-driven platforms.

What You Will Do

Paid Promotions and Media Programs

Plan and execute paid promotional programs across industry publications (digital and print)

Manage sponsorships, newsletters, display ads, and editorial programs

Develop annual media plans aligned with campaigns and product launches

Editorial and Media Relationships

Manage relationships with editors, journalists, and industry publications

Pitch story ideas, articles, and technical content

Drive earned media placement and track coverage

Google Ads and Paid Search

Drive Google Ads campaigns end-to-end (strategy, execution, optimization)

Manage keyword strategy, ad copy, and landing page alignment





Optimize for conversions and cost efficiency

Content Syndication and Demand

Manage content syndication campaigns (whitepapers, webinars)

Evaluate lead quality and campaign performance

Social and Online Promotion

Coordinate paid and organic promotion across channels

Ensure alignment of messaging and campaign timing

SEO and Discoverability

Own SEO strategy at a content and structural level

Improve performance through optimization and collaboration with web teams

AI Visibility

Monitor how company content appears in AI-driven search

Recommend improvements for discoverability

Reporting and Optimization

Build performance reports across channels

Provide actionable insights and recommendations

What You Need

5-10 years of experience in B2B marketing, demand generation, or digital promotion

Proven experience managing multi-channel campaigns

Hands-on Google Ads experience

Experience working with media/publications

Strong analytical and communication skills

Experience with content syndication

Experience with SEO and AI-driven discovery

Experience in industrial, manufacturing, or technical markets

Tools and Platform Experience

Hands-On Proficiency Required:

Google Ads (campaign creation, bidding, optimization)

Google Analytics (GA4) for performance tracking and Google Tag Manager (GTM)

Familiarity with LinkedIn Ads or similar platforms

Excel or equivalent for campaign analysis

Experience with NetLine, TechTarget, Madison Logic, or similar platforms

SEO tools (SEMrush, Ahrefs, Moz)

Familiarity with AI-driven search (ChatGPT, generative search tools)

Comfort using AI tools for content analysis and optimization

Working Knowledge

CMS platforms (WordPress, Drupal, Sitecore)

Marketing automation tools (HubSpot, Marketo, Eloqua)





Social media platforms and scheduling tools

Nice to Have

A/B testing tools (Optimizely)

Data visualization (Power BI, Tableau)

Programmatic platforms (DV360)

What we offer

Competitive compensation and comprehensive health benefits

Progressive vacation plan and paid holidays

Retirement savings plans with company match

Educational assistance and career development support

Opportunities to work on globally impactful technologies

This position is being posted in response to an existing vacancy within our organization

Teledyne Digital Imaging does not use AI tools to assist in the Screening, Assessing and Selecting of candidates for this role

Teledyne is an Equal Chance Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other characteristic or non-merit based factor made unlawful by federal, state, or local laws.

You may not realize it, but Teledyne enables many of the products and services you use every day

.

Teledyne provides enabling technologies to sense, transmit and analyze information for industrial growth markets, including aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, energy, medical imaging and pharmaceutical research.

Salary Range

$68,600.00-$91,400.000

The anticipated salary range listed for this role is only an estimate. Actual compensation for successful candidates is carefully determined based on several factors including, but not limited to, location, local regulations (such as minimum wage), education/training, work experience, key skills, and type of position.

Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.

📌 Promotions, Editorial, and Digital Visibility Manager (Winnipeg)
🏢 Teledyne
📍 Winnipeg