The Senior Marketing Manager, Creative is the organization’s creative engine and brand steward. This role blends creative direction, content development, and communications execution to shape how the organization shows up visually, verbally, and publicly.

Reporting to the CMO, this role leads day-to-day creative output, upholds brand consistency, and supports the organization’s public-facing communications. This role helps bring the CMO’s brand vision to life — setting the tone, voice, and visual identity of the organization’s creative output — and ensures messaging, internal or external, reflects clarity, alignment, and strategic intent.

Key Responsibilities

Creative Direction & Brand Identity

- Lead execution of the organization’s visual identity and brand standards, in partnership with the CMO.
- Oversee creative assets, campaigns, and storytelling across digital and print.
- Direct designers, content creators, and digital teams to produce high-impact creative work.
- Maintain brand consistency across channels and departments.

Communications Support

- Draft executive communications, announcements, and public statements for the CMO’s review and approval.
- Support media relationships, press releases, and public statements.
- Support reputation strategy and narrative positioning under the CMO’s direction.
- Assist with crisis communication planning and response messaging.
- Monitor public sentiment and flag emerging issues to the CMO.

Marketing Strategy & Execution

- Contribute to annual marketing strategy in partnership with the CMO.
- Own campaign planning, execution, and performance measurement.
- Manage budgets, timelines, and resource allocation for creative/campaign work.
- Ensure digital presence (website, social, paid media) reflects brand voice and creative standards.

Leadership & Collaboration





- Mentor and manage a creative team (designers, content creators, digital specialists).
- Ensure unified messaging by coordinating with HR, Operations, Safety, and Executive teams as directed by the CMO.
- Represent Creative/Marketing in cross-functional planning meetings.
- Champion a culture of creativity, clarity, and brand stewardship.

Core Capabilities

- Creative Direction
- Communications Execution
- Public Relations Support
- Brand Narrative Stewardship
- Cross-Functional Collaboration
- Crisis Communication Support
- Digital Presence Management

Qualifications Education & Credentials

- Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or related field.
- Master’s degree (MBA, M.Sc. Marketing, Communications) an asset.
- Certifications in digital marketing, analytics, PR, or creative direction considered an asset.

Experience

- 5–7 years progressive experience in marketing, communications, or creative roles.
- 2–3 years in a team-lead or management capacity.
- Demonstrated experience in creative direction, brand execution, and communications support.
- Experience managing creative teams.
- Strong portfolio showcasing brand storytelling and creative leadership work.

Artificial Intelligence (AI) Disclosure Our recruitment process uses limited AI‑enabled tools to support efficiency and enhance decision‑making. These tools may assist with tasks such as organizing applications, identifying relevant qualifications, or supporting structured evaluation. All screening, assessment, and hiring decisions are made by human reviewers. AI does not replace human judgment, determine candidate suitability, or make hiring decisions.

Please apply using our company job board: https://gen7stations.easyapply.co

Pay: $85,000.00-$100,000.00 per year

Advantages

- Dental care
- On-site parking
- Vision care

Work Location: In person

📌 Senior Manager - Marketing Creative (Burlington)
🏢 Gen 7- Oneida Gas
📍 Burlington