We are seeking a detail-oriented and innovative Senior Specialist, Digital Operations to join our client's media team. In this role, you will be key in managing end-to-end digital media channels, driving campaign trafficking excellence, and championing creative and analytical automation. The ideal candidate possesses an automation mindset, a strong understanding of programmatic ecosystems, and a passion for optimizing operational workflows.

This is a 12-month contract position requiring talent to work onsite 5 days a week at our client's office in Toronto.

Description

As a Senior Specialist, Digital Operations, you will lead the technical execution and operational workflows across programmatic digital media channels. Working closely with internal teams, finance partners, and trading desks, your day-to-day focus will center on campaign trafficking, creative intake, and platform operations within Campaign Manager 360 (CM360). Beyond daily execution, you will play a pivotal role in driving operational efficiency - identifying opportunities to automate processes, test new workflow programs, and elevate cross-channel reporting.

Responsibilities

- Manage all day-to-day campaign trafficking across Programmatic campaign setups and DSPs, with a primary focus on CM360.
- Oversee the intake of new creative assets, ensuring best practices are met, tags are correctly implemented, and tracking is configured for campaign success.
- Collect, organize, and monitor campaign performance and third-party measurement data to provide actionable insights on delivery and inventory challenges.




- Reconcile monthly programmatic invoices in close coordination with internal finance teams.
- Support and lead automation projects, test current workflow programs, and maintain streamlined digital operations workflows across teams.
- Collaborate directly with trading and media teams to support platform configurations, ad server troubleshooting, and billing reconciliation.
- Educate cross-functional stakeholders on operational tools and best practices to enable advanced programmatic activations and reporting.

Requirements

Must-Have Skills & Qualifications:

- 3-4 years of relevant work experience in digital media operations, ad operations, or campaign trafficking.
- Deep understanding of the Programmatic Ecosystem, specifically Ad Servers and Demand-Side Platforms (DSPs), with hands-on proficiency in Campaign Manager 360 (CM360).
- Proven experience managing day-to-day campaign trafficking, creative intake, tagging, and tracking setups.
- Automation mindset with a continuous-improvement approach to workflows and data collection.
- Exceptional attention to detail, organization, problem-solving skills, and a proactive, action-oriented work ethic.
- Excellent written and verbal communication skills with the ability to collaborate effectively across cross-functional teams.
- Post-secondary degree/diploma in a related area of study or equivalent practical experience.

Nice-to-Have Skills & Qualifications:
- Experience with media buying and ad trafficking within a retail environment.
- Relevant industry certifications across major media or ad tech platforms.

Note: This posting is for existing and upcoming vacancies.

📌 Senior Programmatic Operations Specialist (Toronto)
🏢 Cella
📍 Toronto