About The Job SEO Manager (Entity &

- Local Search)

Job Title: SEO Specialist (Entity &

- Local Search)

Location: Remote

Business Type: Services Business in Canada

About Us

- Our approach to SEO is built around semantic search, entity-driven content, and structured data.
- We dont chase trends we build systems that scale across services and locations.

What You'll Do

- Entity &
- Topical Mapping: Build entity maps for each client vertical; define core services, related subtopics, brand terms, and local modifiers.
- Topical Authority: Create and maintain topical maps connecting services, locations, and supporting content into a cohesive internal linking framework.
- Schema &
- Structured Data: Implement JSON-LD markup for LocalBusiness, Service, Product, and WebSite; expand into custom graphs for FAQs, HowTo, Reviews, and other rich results.
- Google Business Profile: Manage categories, services, products, Q&A;, posts, and reviews to maximize local pack visibility.
- Content Systems: Write or refine SEO briefs with entities and FAQs; coordinate content production for service pages, hubs, and location pages.
- On-Page SEO: Optimize meta tags, headers, alt text, and internal anchors with a semantic-first approach.
- Competitive Analysis: Audit SERPs and competitors for AI Overviews presence, featured snippets, and local map pack patterns.




- Tracking &
- Reporting: Use GA4, GSC, and Looker Studio to monitor results; tie reporting back to rankings, visibility, and lead generation.

What Were Looking For

- Proven experience ranking local service businesses in Google.
- Hands-on knowledge of semantic SEO and entity-based optimization.
- Ability to design and execute topical authority frameworks.
- Strong skills in schema implementation and troubleshooting.
- Experience managing Google Business Profiles at a deep level.
- Familiarity with SEO toolsets: Screaming Frog/Sitebulb, Ahrefs/Semrush, GSC, GA4.
- Explicit communicator who can turn complex SEO ideas into simple actions.

Nice to Have

- Exposure to log file analysis and crawl diagnostics.
- Familiarity with AI-assisted workflows for research, clustering, and briefs.
- Experience coordinating with writers and developers.

How We Work

- Weekly focus on actions that lift rankings and calls.
- Clarity and accountability: show changes made and impact measured.
- Simple processes no scaled junk content.

What To Include In Your Application

- An example of an entity or topical map you built.
- A content brief you created with semantic/FAQ structure.
- A schema example you implemented (screenshot or snippet).

📌 SEO Manager (Entity & Local Search) (Canada)
🏢 GenZ Talent
📍 Canada