Responsibilities

Client Leadership

- Serve as a senior day-to-day client lead and trusted advisor across assigned accounts.
- Build strong, credible relationships with clients and understand their business, brand, marketing objectives, and challenges.
- Lead client meetings, presentations, status updates, program reviews, and key milestone discussions.
- Proactively identify opportunities, risks, and solutions and bring forward recommendations.
- Manage client expectations and ensure clear communication throughout the lifecycle of a program.
- Represent the agency with confidence and professionalism across all client interactions.

Experiential Program Leadership

- Lead end-to-end experiential programs, from initial brief and strategic development through execution, measurement, and wrap-up.
- Translate client objectives into clear program strategies, scopes, timelines, and deliverables.
- Partner with Strategy, Creative, Production, Operations, and other agency disciplines to bring ideas to life.
- Provide senior oversight across multiple workstreams, ensuring teams remain aligned against objectives, timelines, and budgets.
- Anticipate challenges and proactively develop solutions to keep programs on track.
- Ensure experiential programs are executed to the highest standards of quality, safety, brand alignment, and consumer experience.

Financial Management

- Own program budgets and financial performance, including forecasting, resource planning, estimates, approvals, and reconciliations.
- Ensure programs are appropriately budgeted from the outset and proactively identify financial risks.
- Partner with Project Management and Finance to monitor program spend and profitability.
- Ensure scope changes and incremental work are appropriately documented, approved,



and reflected in budgets.
- Balance client needs with agency profitability and commercial objectives.

Team Leadership

- Lead and mentor Account Managers, Coordinators, and other team members across assigned programs.
- Provide clear direction, coaching, feedback, and support to help team members develop and perform at their best.
- Delegate effectively and create accountability across the team.
- Foster a collaborative environment across agency disciplines and external partners.
- Serve as a senior escalation point for complex client, team, or program challenges.

Business Growth

- Identify opportunities to expand existing client relationships and contribute to new business opportunities.
- Develop a strong understanding of the client's broader business and proactively bring forward relevant agency capabilities and ideas.
- Support pitches, RFPs, presentations, and strategic growth initiatives.
- Help strengthen client relationships beyond individual programs and establish the agency as a strategic partner.

Operational Excellence

- Establish and maintain clear project plans, timelines, scopes, and responsibilities.
- Ensure appropriate processes, documentation, approvals, and communication are in place.
- Partner with Production and Operations to ensure programs are executable, scalable, and commercially sound.




- Conduct post-program reviews and apply learnings to continuously improve future programs.
- Maintain a high level of attention to detail while managing multiple priorities and complex workstreams.

Qualifications

What We're Looking For

- 6+ years of experience in experiential marketing, advertising, marketing, events, or a related agency setting.
- Proven experience leading complex experiential programs from brief through execution.
- Strong client relationship management and presentation skills.
- Demonstrated experience managing budgets, scopes, timelines, and agency resources.
- Experience leading and mentoring junior and mid-level team members.
- Strong understanding of experiential marketing and the broader integrated marketing ecosystem.
- Excellent communication, organization, problem-solving, and negotiation skills.
- Ability to manage multiple priorities in a fast-paced environment while maintaining a high standard of work.
- A proactive, solutions-oriented mindset with the ability to anticipate needs and challenges.
- Comfortable operating at both a strategic and executional level.

What Success Looks Like

- Clients see you as a trusted senior partner who brings solutions, not just execution.
- Programs are well planned, financially sound, creatively strong, and delivered seamlessly.
- Teams have clear direction, accountability, and support.
- Risks are identified early and managed proactively.
- The agency delivers consistently strong client experiences and measurable business impact.
- You contribute to the growth and evolution of both the client business and the broader agency.
- You are recognized as a leader who elevates the people and teams around you.

📌 Sr Account Manager (Toronto)
🏢 Acosta
📍 Toronto