Drive Amazon’s app marketing strategies as the Lead for Worldwide International Shopping, focusing on installs and engagement. Achieve results across 200+ global territories.
In this essential role, you will oversee marketing initiatives for Amazon Bazaar, Amazon Exports, and Amazon Prime International. Your expertise in paid media campaigns and cross-channel strategies will be crucial for improving app performance. You will collaborate with various teams and use data-driven insights to enhance marketing effectiveness and customer engagement.
Key Responsibilities: - Lead paid app marketing initiatives for growth - Develop customer segmentation and competitive differentiation - Define channel strategies for go-to-market initiatives - Maintain detailed marketing playbooks and plans - Report results to senior leadership weekly
Requirements: - Minimum 4 years of marketing experience - Data-driven approach with Excel or Tableau - Experience in managing cross-functional teams - Proven ability in digital and social media marketing - Background in PPC and affiliate marketing
Work with Amazon’s agile Global International Shopping team and make a significant impact on app engagement and growth.#J-18808-Ljbffr

📌 Lead App Marketing For Amazon Worldwide (Winnipeg)
🏢 Amazon
📍 Winnipeg