Vice President, Enterprise Media & Owned ChannelsAbout the CompanyGlobally-recognized financial institutionIndustryBankingTypePublic CompanyFounded1961Employees10,001+Categories- Financial Services- Banking & Mortgages- Consulting & Skilled Services- Finance- Banking- Banking Products- Banking Services- Banks and Institutions- Canada- Online Banking- Ontario- Personal BankingSpecialties- retail banking- business banking- wealth management- and wholesale bankingBusiness Classifications- B2BAbout the RoleThe Company is seeking a Vice President for Enterprise Media and Owned Channels. The successful candidate will be responsible for leading the enterprise media ecosystem, driving client acquisition, brand equity, digital adoption, and revenue growth. This role requires a strategic leader with a proven track record in media, performance marketing, and integrated marketing, particularly in the areas of paid media, owned digital channels, organic social, and generative visibility strategy. The VP will also be accountable for the development of modern agile marketing capabilities and will operate as a Chapter Area Lead within the company's agile operating model,



overseeing a large team of marketing professionals.Applicants must have a minimum of 12-15 years' of leadership experience in media and performance marketing, with a strong background in leading large, multi-disciplinary teams. Deep fluency in the generative AI discovery landscape and experience in adjacent disciplines such as SEO, content strategy, and digital PR are essential. The role demands a hands-on approach to integrating marketing functions into an agile operating model and a strong working knowledge of agile methodologies. The ideal candidate will have expert knowledge of marketing technology platforms and a proven track record in leading organic social strategy and creator and influencer programs. A Bachelor's degree in a related field is required, and an MBA is an asset. The VP will be expected to have exceptional executive presence, strong business acumen, and the ability to influence and inspire teams through change.Hiring Manager TitleSenior Vice-President, Marketing, Personal and Business BankingFunctions- Marketing

📌 Vice President, Enterprise Media & Owned Channels (Toronto)
🏢 Leading
📍 Toronto