About the opportunity

The Business Development Representative II (BDR II) is a critical role and extension of our direct sales force. The BDR II is an experienced business development professional, typically bringing 3+ years of relevant prospecting, business development, or sales experience. The BDR II is responsible for generating sales-qualified leads from scratch, developing strategic account engagement plans, and initiating conversations with decision makers that result in scheduled meetings with members of the Dayforce Sales team or attendance at Dayforce-sponsored events. The BDR II creates appointments for the Dayforce direct sales team through daily outbound prospecting, including targeted telephone, email, webinar, social media, face-to-face event, and tradeshow initiatives. In addition to consistently delivering against individual goals, the BDR II is expected to demonstrate strong territory management, advanced prospecting judgment, and the ability to navigate complex buying groups and longer sales cycles. The BDR II should communicate effectively in both written and oral form, actively listen to others’ ideas and perspectives, and possess the organizational skills needed to accomplish daily work goals. Documenting and tracking activity in our CRM system and using our marketing automation tools are integral to this job. A key to success is the ability to build credible connections with prospects that result in qualified sales conversations. Some travel may be required for corporate and sales team meetings. This posting represents an ongoing opportunity within our organization. While there may not be an active vacancy at this time, we encourage interested candidates to apply. Applications will be reviewed periodically and retained for future openings. What you'll get to do

Build rapport via telephone, social media and email through a long-term, multi-touch nurturing approach, tailoring outreach to prospect priorities and buying signals. Partner closely with Sales Reps to strategically target accounts within a vertical-specific territory, prioritize account coverage, and identify qualified opportunities for Dayforce solutions against defined sales qualification criteria. Manage calendar, campaigns, timely follow-up, account research, and engagement with Sales Reps while maintaining consistent execution against activity and pipeline goals. Assess prospecting performance and account engagement strategies, identify what is and is not working, and proactively adjust messaging, sequencing, and channel mix to improve results.



Clearly articulate Dayforce's value proposition and competitive advantages in conversations and email communications by highlighting differentiators without mentioning competitors by name. Develop a strong understanding of targeted prospects' Human Capital Management needs and connect business challenges to relevant Dayforce capabilities. Recent hires will be trained on current Dayforce products, processes, industry trends, and relevant skills needed for the role. Consistently leverage CRM, social media, sales intelligence, and automation tools and processes to identify opportunities and capture market share through a systematic and disciplined approach. Gather key account, contact, business, and buying-cycle information to update Salesforce.com CRM and determine an appropriate nurture path strategy. Leverage Marketo and support lead-generation efforts driven by campaigns, direct mail, tradeshows, social media, face-to-face events, and webinars to engage prospects in discussions about Dayforce. Follow standard operating procedures to capture all relevant information in Salesforce.com, accurately track first-call appointments, follow-up activity, opportunity progression, and account intelligence. Maintain ongoing expertise in the overall value proposition tied to Dayforce's suite of products and services and the technology used to deliver Dayforce solutions. Manage and develop relationships with HR, Payroll, Finance, Operations, IT, Recruiting, and Benefits leaders, including senior and executive-level stakeholders. Identify and build out target companies in SFDC, developing broad and multi-threaded contact coverage across IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits. Develop a deep understanding of each prospect's evaluation cycle, buying process, business priorities, and stakeholder landscape, and maintain relevant engagement until the organization is ready to evaluate or purchase. Use direct mail content and other targeted outreach to engage priority prospects, followed by coordinated email, social, and phone outreach to generate interest in exploring a partnership with Dayforce. Conduct territory analysis and gap identification across contacts,



vendor information, employee count, account coverage, and buying signals, then create and execute plans to close identified gaps. Share effective prospecting practices, messaging insights, and territory learnings with peers and contribute to a high-performing, team-success-oriented BDR culture. Support the onboarding and development of newer BDR team members through peer coaching, knowledge sharing, and demonstration of strong prospecting and CRM practices as needed. Skills and Experience we value

Bachelor's degree in Business preferred, or equivalent work experience. 3+ years of relevant prospecting, business development, inside sales, or related B2B sales experience preferred.Strong prospecting, account research, qualification, and business needs analysis skills. Demonstrated ability to develop and perform against a territory and account plan. Excellent communication, presentation, and people skills, with the ability to engage senior and executive-level stakeholders. Proven organizational skills, strong attention to detail, and a high degree of self-discipline. Computer proficiency with standard office applications expertise is required. Excellent time management and prioritization skills critical to success. Tenacious and driven-to-succeed attitude, entrepreneurial spirit, and team-success orientation. Highly adaptable and able to manage through change while maintaining consistent performance. Experience using Salesforce.com Lightning and sales engagement or marketing automation tools. Ability to perform well in a virtual work-from-home setting. Demonstrated ability to use data, activity trends, and conversion results to refine prospecting strategies and improve outcomes. What would make you really stand out

4+ years of prospecting or business development experience in a business-to-business environment. Payroll/HRIS or HCM direct selling or business development experience is a strong qualification but not required. Experience working with and selling to Senior HR, Finance, IT, Payroll, Operations, and C-level roles. Previous phone sales, outbound prospecting, appointment-setting, or enterprise account development experience. Prior success in a Business Development role supporting complex or enterprise sales cycles. Experience mentoring peers, sharing best practices, or contributing to team enablement initiatives. A track record of consistently meeting or exceeding qualified meeting, pipeline, or opportunity-generation goals.

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📌 Business Development Representative II (Winnipeg)
🏢 Dayforce
📍 Winnipeg