Summary The Loyalty & Promotions Lead owns execution of loyalty programming and promotional campaigns to drive customer retention and engagement. This role is the primary business owner for Talon.One and CommerceTools, working cross-functionally to design, QA and deploy personalized loyalty and promotional experiences. The position supports budget tracking, performance reporting, and platform enablement in a fast-paced retail environment. Responsibilities Execute loyalty program initiatives and promotional campaigns to support retention, tier engagement, and lifecycle objectives. Serve as primary business owner for Talon.One and CommerceTools, managing configuration, integrations, and operational issues. Oversee campaign setup, QA, troubleshooting, deployment timelines, and advisor-facing CRM assets. Partner with retail, marketing, analytics, and platform vendors to enable cross-channel loyalty activations and new capabilities. Support planning, tracking,



and forecasting of loyalty and promotions budgets; monitor in-season spendand ROI. Drive personalization, experimentation, and segmentation strategies to optimize campaign performance. Requirements 3–5 years' experience in loyalty, CRM, or promotions marketing, ideally within retail or customer-focused industries. Experience managing marketing technology platforms and vendor relationships (e.G., Talon.One, CommerceTools, Braze, or similar). Robust project management, stakeholder communication, and cross-functional collaboration skills. Experience with budget tracking, workback schedules, and campaign performance reporting. Proficiency with Microsoft Office and project management tools (e.G., Asana). Willingness to work occasional evenings and weekends during peak campaign periods. #J-18808-Ljbffr

📌 Loyalty & Promotions Lead (Toronto)
🏢 Brobston Group
📍 Toronto