About Sistaco

Sistaco is a global direct-to-consumer beauty brand headquartered in Brisbane, Australia. Our flagship product, the Mineral Bond System, is a non-toxic, mineral-based powder nail system sold through our own websites in Australia, the United States, the United Kingdom, Canada and New Zealand. We have a highly engaged community of more than 160,000 members, and paid media is central to how we grow.

About the role

We are looking for a Performance Marketing Specialist to oversee our paid acquisition across Meta and Google. The role is split roughly equally between the two platforms and reports to our Director of Performance Marketing.

Key responsibilities

Meta Ads
Plan, build and optimise campaigns across multiple ad accounts and markets
Work with the creative team on video-led and static testing, analysis and iteration
Drive profitable recent customer acquisition at scale

Google Ads
Manage Search, Shopping and Performance Max campaigns across storefronts




Maintain product feed health in Google Merchant Center
Protect and optimise branded search, and develop non-brand growth

Cross-channel
Report on blended performance, with a focus on new customer acquisition cost and efficiency
Use Triple Whale and platform data to analyse results and identify opportunities
Support planning, budgeting and scaling for peak trading periods (October to January)
Present findings and recommendations to the Director of Performance Marketing

About you
Proven results in ecommerce or D2C
Solid analytical skills and a sound understanding of attribution and measurement
Experience working with creative teams and video-led advertising
Clear written and verbal communication
Self-directed and organised in a fully remote workplace
Experience with Shopify, Triple Whale or the beauty category is highly regarded

📌 Performance Marketing Specialist Meta & Google Ads Vancouver (Canada)
🏢 Sistaco
📍 Canada