Shape the future of tourism as the Chief Executive Officer at Destination British Columbia, focusing on economic development and sustainability. Engage diverse stakeholders while leading strategic initiatives. You will be responsible for steering Destination BC's mission to enhance the visitor experience and promote community vitality.

Reporting to the Board, you'll lead a multifaceted organization involved in destination marketing, analytics, and stakeholder engagement. This role requires a leader with a cooperative spirit and strong political acumen to balance economic and destination stewardship. Key Responsibilities:
Set the strategic vision for tourism development
Facilitate collaboration between government, industry, and Indigenous groups




Oversee marketing strategies for British Columbia’s tourism sector
Inspire organizational efforts across diverse functions
Drive data-informed decision-making for sustainable growth Requirements:
Extensive experience in executive management
Exceptional skills in stakeholder engagement
Deep understanding of brand identity and tourism marketing
Commitment to change, innovation, and inclusivity
Ability to lead in a rapidly changing setting Lead tourism initiatives that advantage communities and enhance British Columbia’s global reputation.

📌 Executive Leadership Role In Tourism Vancouver
🏢 Institute of Public Administration of Canada
📍 Vancouver